Previously, Nicole was Chief Revenue Officer of Dwell and joined Recurrent upon its acquisition of that brand. Nicole’s revenue initiatives helped transform Dwell from a legacy print publication to a diversified digital media brand. During her five-year tenure, she grew digital ad sales from 10% to 50%, she also grew affiliate and programmatic into meaningful contributions of revenue. Prior to Dwell, Nicole held senior sales and revenue roles at Viacom/MTV Digital, Sony Pictures, and Gateway Media.

Nicole and her husband live in San Francisco and have three children. She has a Bachelor of Science from Providence College, and in addition to her media and advertising career, Nicole has sold ice cream, pizza, men’s cologne, office furniture, reinsurance, tennis equipment, and tunics.

Previously, she was Senior Vice President of Branded Content and Partnerships for the military media company We Are The Mighty based in Los Angeles. In her five years with the company,  she developed the advertising business for the media brand as well as MIC, in addition to establishing partnerships and production work with military and veteran organizations. During her tenure, Kathy secured six-figure partnerships, established relationships with key stakeholders, and implemented marketing strategies with brands such as Victory Capital, USAA, Amazon Studios, and Veterans United.

Before her role at We Are The Mighty, Katherine worked as a National Media Executive at the Associated Press, streamlining operations and developing new revenue streams for the world's most trusted nonprofit news outlet.

Katherine earned a M.S. degree in Media Management from The New School. In her spare time, she mentors service members through Veterati, a nonprofit that promotes increased roles for active-duty service members currently transitioning out of the military. She resides in Los Angeles with her husband and son.

In her current role, McMurray heads up a team of marketers and creative service experts, product developers, and communications specialists. She previously served as AARP’s Development Director, where she successfully launched new channels like BrandAmp by AARP and special interest publications that today represent core components of AARP’s larger media presence.

A dynamic and adaptable marketer, McMurray started her career in B2C and B2B print. She worked with various Condé Nast brands before expanding into the digital space, serving as Integrated Marketing, Special Projects, Director, and Director of Marketing Solutions at Fairchild Fashion Media and Silicon Valley startup Livingly Media, respectively.

Leveraging her creative thinking, strategic prowess, and extensive experience, McMurray is a marketing thought leader and frequent contributor to industry publications like Campaign and MediaPost. Her accomplishments have earned award recognition, including being named Condé Nast / Fairchild Marketer of the Year.