Product Marketing Manager

Product Marketing Manager

Responsibilities

In their day-to-day work, the PRODUCT MARKETING MANAGER

• Defines the go-to-market process in collaboration with the Marketing Director and in full correspondence with the marketing strategy.
• Develop and implement annual marketing strategies and 360 promotional campaigns for the product portfolio.
• Identify and communicate our products’ unique value proposition.
• Create uniform and compelling messaging across all channels, including the creation of resources for the sales team.
• Defines de market research/customer methodology to understand the pain points of the target audience or identify gaps in the market, validate the need for a product idea on behalf of the key stakeholders, come up with unique product features and create a positive customer experience.
• Conducts market research and competitor analysis to optimally drive product awareness across all marketing channels.
• Develop sales enablement programs to align with the sales team members on the correct messaging and key features of each product.
• Work with internal stakeholders (digital, content, social media, trade shows) to discover the best strategies for each channel.
• Optimize the go-to-market strategy from a holistic perspective based on key performance metrics and customer feedback.
• Develops partners programs to amplify the impact of the go-to-market approach.
• Analyse the campaigns launched by competitors, as well as the formats and technology employed by major competitors.

Qualifications

• 3 to 5 years of experience leading a B2B product marketing function, especially in a sales-led organization.
• Solid knowledge in the definition of unique value proposition and key messaging for products
• Experience in demand generation programs in a B2B environment. Excellent understanding of the interrelationship between the various levers of marketing and sales
• Demonstrable experience devising and executing B2B sales enablement programs.
• Strong ability to analyse large volumes of data from diverse sources to find actionable insights and optimization patterns.
• Experience with customer research methodologies
• Strong understanding of ABM frameworks and tactics is a plus.
• Experience with HubSpot CRM, Marketing and Sales Hub is a plus.
• Experience in creating reports adapted to the needs of different stakeholders.
• Savviness in the use of Excel. Knowledge of Power BI is a plus.

Skills

• Demonstrable ability to deliver in complex environments without supervision.
• Has the ability to solve complex problems and make informed decisions.
• Strong project management and organizational skills, being able to prioritize and promote different projects simultaneously, maintaining high levels of quality.
• They can think strategically, declining that capacity into concrete lines of action that are actionable.
• Excellent communication skills in English. Another EU language is a plus.
• He knows how to combine talent and a focus on results with his integration into team dynamics.