Junior Digital Analyst (m/f/d)

About Us

At BASF Digital Hub Madrid we develop innovative digital solutions for BASF, create new exciting customer experiences and business growth, and drive efficiencies in processes, helping to strengthen BASF´s position as the digital leader in the chemical industry. We believe the right path is through creativity, trial and error and great people working and learning together. Become part of our team and develop the future with us - in a global team that embraces diversity and equal opportunities.

JOIN THE TEAM

The digital transformation at BASF is aimed at integrating digitalization into the company's core, enhancing customer experiences, driving business growth, and improving process efficiencies. Global Digital Services (GDS) plays a pivotal role in supporting this transformation by delivering innovative digital products and services. The Marketing Digitalization & Customer Intelligence team focuses on Digital Marketing, a critical aspect of marketing activities. The team provides digital tools and processes to enhance BASF's marketing capabilities, ensuring reliable communication with customers, a good understanding of their needs and preferences and compliance with data privacy regulations.


Responsibilities

Tag Management and Data Collection

• Data Collection: Ensure the proper collection of marketing data on digital platforms taking into account customer needs
• Tagging Implementation: Build, debug the Tagging Setup of BASF websites.
• Education and Training: Provide guidance and training to internal teams on best practices for Tagging.
  
  

Analysis and Reporting

• Reporting: Generate reports and dashboards that offer actionable insights, with a section dedicated to cookie consent statistics and implications.
• Data Analysis: Analyze data to uncover trends, patterns, and insights, taking into consideration the impact of cookie consent on data availability.
• Performance Metrics: Develop and track KPIs to assess the effectiveness of marketing initiatives and customer engagement, factoring in cookie consent rates
• Reporting: Generate reports and dashboards that offer actionable insights, with a section dedicated to cookie consent statistics and implications.
• Education and Training: Provide guidance and training to internal teams on best practices for marketing data analytics.
  
  

Cookie Compliance

• Cookie Policy Management: Monitor and ensure that the organization's cookie policies are up-to-date with current data privacy laws and regulations.
• Consent Tracking: Implement and maintain systems for tracking user consent, ensuring transparency and control over cookie usage.
• Compliance Analysis: Regularly assess the organization's web properties for compliance with cookie consent requirements and recommend improvements.
• Education and Training: Provide guidance and training to internal teams on best practices for cookie consent and the implications for customer data collection.
  
  
  

Another Responsibilities

Collaboration and Communication

• Stakeholder Engagement: Work with marketing, sales, product teams, and legal departments to align insights with privacy regulations and consent strategies.
• Cross-functional Projects: Engage in projects that require a blend of data analysis, customer insights, and compliance with cookie laws
• Insight Dissemination: Share findings and recommendations, including the impact of cookie compliance on data-driven strategies.
  
  

Continuous Learning and Development

• Market Research: Stay informed about evolving industry standards.
• Professional Development: Continuously seek educational opportunities to enhance expertise in tag management, data analysis, and cookie compliance.
  
  
  

Qualifications

Education: Junior Developer: Studies in Informatics, Digital Marketing, or a comparable field.

Working Experience: Minimum 1 - 3 years of related working experience.

Technical & Professional Knowledge:

• Strong Javascript capacities
• Strong Digital Analytics capabilities
• Strong digital mindset, creativity, and team spirit.
• Fluent in English with excellent communication skills
• Experience in project and change management
• Knowledge of permission marketing and data privacy regulations
• Familiarity with agile methodologies and Microsoft Office.
  
  

Beneficial Knowledge:

• Experience with Tag Management Tools like "Tealium"
• Experience with BI Tools like "Datorama"
• Experience with Consent Management and Web Compliance Tools like "OneTrust"
  
  
  

Benefits

• Responsibility from day one in a challenging work environment and "on-the-job" training as part of a committed team.
• Adequate compensation according to your qualifications and experience
• A secure work environment because your health, safety and wellbeing is always our top priority.
• Flexible work schedule and Home-office options, so that you can balance your working life and private life.
• Learning and development opportunities
• 23 holidays per year
• Another 5 days (readjustments days) and 2 days (cultural days)
• A collaborative, trustful and innovative work environment
• Being part of an international team and work in global projects
• Relocation assistance to Madrid provided
  
  

At BASF, the chemistry is right.

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Contact

Do you have any questions about the application process or the position? Please reach out to Elena Perez Tornos (elena.perez@partners.basf.com)