Do the Woo
Do the Woo
Matt Mullenweg on WooCommerce at the State of the Word 2021
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Since I was lucking enough to attend the State of the Word in NYC, I could help myself from asking about WooCommerce. Granted, as Matt pointed out, it’s only one of thousands of plugins out there, but it is a significant one. I kept the question general but did want to know why he felt was coming to Woo for the bigger ecosystem of users.

Give me some Woo for 2022

Matt: Okay, awesome. Bob, before you ask your question can you share how you got here?

Bob: By train, from Seattle

Matt: From Seattle?

Bob: Yeah, Seattle.

Matt: That’s on the other side of the country, right?

Bob: On the other side of the country, and spending about six days on the train, two
days here. And yeah, it’s been an adventure. So I’ve come all this way. Give me some Woo for 2022. I want to hear what WooCommerce is going to do in 2022 in your eyes.

Matt: Sure. So Woo, spelled W-O-O for those who don’t know, is a plugin for WordPress, which creates commerce functionality in WordPress. It’s one of the 55,000 plugins that exist. But it is a very popular one, an important one, especially as we look at things like – you saw Shopify coming up on that usage graph. WooCommerce is an open source Shopify, and we hope that it can do to democratizing commerce, what WordPress has done to democratizing publishing.

In terms of what’s coming for WooCommerce, in 2022, the thing I’m most excited about that’s most relevant for this audience is, I would say, embracing Gutenberg and the block interfaces for everything with Woo. So right now, Woo still has some ways of doing things which are more tied to the Classic Editor, or shortcodes, or other ways of creating, like, check out blocks, products, everything like that.

There are some plugins and experiments around Gutenberg and blocks. And I think that I would love if Woo was one of the best plugins in the world for embracing how to use Gutenberg. And I think the team’s been working really hard on that. It is an amazing team. That both includes a lot of community and a lot of the folks sponsored by Automattic to work on that.

And I’d say that’s what 2022 – the thing that’s most relevant for this audience I’m excited about is more Gutenberg in Woo.

And will we also have the CEO of WooCommerce here. Does that sound – Giving me a thumbs up? That sounds good? All right. Sounds good.

So more Gutenberg? That’s kind of the answer to everything is more Gutenberg. It’s like cowbell. You can always have more cowbell. You can always have more Gutenberg.

Bob: Thank you. Well, that was worth 6000 miles.

What Woo Builders Want to Hear

Surprisingly, as many times as I have heard WooCommerce builders talk about Gutenberg, there is that ever-hanging question about when Woo and Gutenberg will play well with each other in so many ways. Even with Woo, it looks like you can always have more Gutenberg.

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