Niki Grayson

Los Angeles, CA •  nikigrayson@proton.me • linkedin.com/in/nicholasgrayson

Relevant Experience

Brand Manager | Giant Bomb/Fandom

Los Angeles, CA               Sep 2023 - Present

• Build and maintain Giant Bomb’s brand + social guidelines, create live and reactive content from live streams and repurpose them for social media
• Participate in content planning, execution, and performance of streams, live shows, and podcasts
• Talent, event, and brand management during sold out Summer Games Fest and The Game Awards live shows
• Review + create outbound social content promoting Giant Bomb’s content
• Community manager on the TikTok, Instagram, and Twitter channels

Community Manager | Lenovo Legion

Los Angeles, CA               Sep 2023 - Nov 2023

• Create, manage, and publish content for all of Lenovo Legion’s social channels
• Maintain the overall content calendar, working alongside corporate stakeholders to ensure that product launches + feature releases were being highlighted
• Lead the creation + integration of more native Xbox Game Pass content on Legion’s channels in partnership with Xbox

Senior Community Manager, Social | WhatsApp

Los Angeles, CA               Mar 2023 - Sep 2023

• Write and publish content, reply to users, and manage editorial calendars for WhatsApp’s Twitter, Instagram, Facebook, and Threads pages (40+ million followers combined)
• Source and recommend external engagement opportunities for @WhatsApp to keep the brand involved in moment to moment conversations online
• Manage editorial calendars for WhatsApp’s Twitter, Instagram, Facebook, and Threads pages, which have a combined following of more than 40 million.
• Liaise with product, development, legal, brand, and influencer teams to align on the creation and timing of posts and creation of strategy
• Review all outbound social content created by the WhatsApp social copywriters and product managers, ensuring copy and assets are final and ready for publishing
• Review all outbound social content created by the WhatsApp social team, ensuring copy and assets are final and ready for publishing

Brand Editor | Fanbyte

Los Angeles, CA               Apr 2021 - Sep 2022 

• Managed the look, feel, and sound of the video game and pop culture website Fanbyte.com, which had 2.5 million monthly visitors.
• Built and maintained site's brand guidelines and editorial tone; Twitch streams, co-hosted video game podcasts, and wrote for the site.
• Created and managed the Fanbyte internship program, which placed alumni at Kotaku, Waypoint, and Game Informer.

Social Editor | Fanbyte

Los Angeles, CA        Sep 2019 - Apr 2021

• Optimized the website’s social media presence, resulting in a 154% increase in growth around the Fanbyte socials.
• Managed the social media accounts for the website (Twitter, Facebook, Instagram, and TikTok) as well as our Discord community