Cookie Information

Curious about the UK GDPR and how it impacts your marketing strategies? 🤔 Post-Brexit, the UK implemented a UK-specific GDPR to ensure data protection standards align closely with the EU. Our new comprehensive blog post about the UK GDPR covers all the essentials, including: ✅ The inception of the UK GDPR post-Brexit. ✅ Key regulations and their implications for marketers ✅ How to stay compliant as a marketer Get all the details through the blog post in the comments 🔗👇

On July 22nd, 2024, Google announced that they won’t deprecate third-party cookies 🍪❎ Instead, Google says they will introduce a new experience in Chrome that lets web users make an informed choice that applies across the users’ web browsing, and the user would be able to adjust that choice at any time. What does this mean for you as a marketer? 🤔 Third-party cookies or not, you still need to prepare for Google’s upcoming new Chrome-experience. Google has stated that it remains important for you as a developer to have privacy-preserving alternatives 🔐 There is good reason to believe that topics like a solid Consent Management Platform, server-side tracking and a good first-party data strategy can help you accomplish that goal. Get more tips for preparing for Google’s changes in our third-party cookie blog post through the link in the comments 🔗👇

Recently, we hosted a webinar with the Danish Agency for Digital Government (DAD). DAD have scanned 11,000 Danish websites and audited 200 of the websites. Here are the key findings of the 200 audited websites: 🔍 Premature Tracking: All websites placed tracking technologies, including pixels, before consent. 📦 Unclassified Cookies: 42.2% of the sites did not categorize their cookies by purpose, such as for statistics or marketing. 💻 Incomplete Cookie Banners: 27.6% lacked information in the banners, such as if data was shared with third parties. 🍪 Missing Cookie Banners: 18.1% did not hot have a cookie banner at all. All tracking that is not technically necessary requires the user's informed consent. During the webinar, the DAD shared that they plan on doing more audits. Other European Data Protection Authorities, like the UK's ICO and the Netherlands’ AP, have indicated the same. To ensure compliance, we recommend that you review and, if necessary, update your tracking setup and cookie banner. Right now, you can get a free 30-day trial for Cookie Information’s cookie banner through the link in the comments 🔗

Do you have a website or app? And are you using Google Ads? Then you need to comply with Google’s EU user consent policy ✅ But is having Google Consent Mode v2 installed enough? 🤔 In this blog post (link in the comments 🔗), you will get the answer. Here is a short compliance checklist to get you started: ✅ Implement a cookie banner that allows users to consent or decline tracking. ✅ Inform users about your data processing intentions clearly. ✅ Ensure users know which third parties will access their data. ✅ Do not set cookies before obtaining user consent. ✅ Allow users to revoke their consent easily. ✅ Store consents for audits. Read more in the blog post through the link in the comments 🔗👇

Digitaliseringsstyrelsen (Danish Agency for Digital Government) are scaling their supervision efforts across tracking and compliance in Denmark and have scanned 11.000 Danish websites. At our next webinar, you will learn why Digitaliseringsstyrelsen want to scale their supervision efforts, and what you need to do in order to have a tracking compliant website or app ✅ Join us and Digitaliseringsstyrelsen at 10:00 AM on Friday, June 14, by signing up for the webinar through the link in the comments 👇

Do you want to easily get Consent Mode v2 up and running on your WordPress site? ✅ Then we got you covered tomorrow, Tuesday, June 10 at 10:00 AM (CEST), at our next webinar. Tune in for our webinar to learn: 📊 Why Google Consent Mode v2? Understand the importance of this update and its impact on your site's data collection. 🛠️ Step-by-Step Setup: Detailed instructions on how to implement Consent Mode v2 using the Cookie Information WordPress plugin. ✅ Practical Tips: Learn best practices for maintaining compliance and optimizing user consent rates. Sign up like 435 other people: Secure your webinar spot today and ensure that your website meets Google's and authorities' requirements through the link in the comments 👇

Curious whether you have Consent Mode v2 set up? Or if you are using the basic or advanced version of Consent Mode v2? 🤔 To avoid losing your Google Ads features and performance, it is crucial that you have set up Consent Mode v2 properly ✅ It might sound complicated to check, but we have made it easy for you to figure it out. In our latest blog post, we have made a step-by-step guide for you: It doesn't matter if you are using Google Tag Manager, a WordPress plugin, or a script on your page. The method to check for a basic or advanced implementation is the same ✔ Learn how to check your own Consent Mode v2 implementation through the link in the comments 🔗👇

Server-side tracking might sound complex, but it doesn’t have to be 👇 As a marketer or e-commerce professional, you know the importance of tracking and leveraging data to make informed decisions. One approach that has been widely discussed is server-side tracking, and for good reason. It can be an incredibly powerful part of any marketer's toolbox, giving you more precise segmentation, increased data control, and ultimately, better business decisions and profit margins 📈 Tune in for our next webinar on Thursday, May 30th, at 10:00 AM, where you will learn all about server-side tracking, how to get started, and how to send your first conversion within an hour. Secure your spot by signing up through the link in the comments 👇🔗

🔍 Webinar: The Fate of Third-Party Cookies 🔍 Wondering why Google has delayed the deprecation of third-party cookies in Chrome for 2025? Curious about what it means for your marketing and analytics? 📊🤔 For this webinar on Wednesday, May 22, our Privacy Tech Advisor, Vibeke S., has invited a very special guest: You can learn from and pose questions to one of the world’s most prominent data, analytics, and privacy experts: Cory Underwood. You will also learn more about: 🔏 Why does Chrome want to replace Privacy-friendly API replacements? And the latest on Safari's ITP and Firefox's ETP ✅ The role of Consent management and privacy, post-2024 💻 The future of ad tech and alternative ID solutions 📈 Leveraging first-party data for success Secure your webinar spot through the link below 👇

Are your Google Ads at risk of decreased performance and potential account suspension? Many are unaware of the severe implications of non-compliance with Google’s new EU user consent policy. Recently, Google told several major European Digital Marketing Agencies that Google will audit websites that use Google Ads starting May 2024. Join us and Julian for our webinar on Thursday, May 16th, where we’ll unpack everything you need to know about the EU user consent policy, how it might affect you, and how to stay compliant ✅ Don't let your ads suffer: Secure your webinar spot today and protect your digital marketing investments through the link in the comments 🔗