Carlsberg Group

Carlsberg and Brooklyn Brewery launch first ever beer with drought-resistant fonio grain instead of barley 🌾🍻 To spotlight the ancient West African grain, fonio, and its untapped brewing potential, Carlsberg has created a brand-new type of beer that uses only fonio grains, without the use of any barley or bittering hops. The grain, which has thrived in West Africa for over 5,000 years and is widely used in African cooking, can survive in poor soils and is drought-resistant. The new Fonio beer was brewed in collaboration with Brooklyn Brewery as part of its ‘Brewing for Impact’ campaign. The new brew demonstrates what can be achieved when new brewing techniques and ingredients meet curiosity, a mindset that has been at the forefront of everything Carlsberg has done since it opened the brewery doors in 1874. “Fonio is an amazing West African grain but it presented several technical challenges for us to learn from and overcome - especially as there are no recipes for a beer like this. However, the extremely clean, crisp beer we’ve made is sure to set curious minds ablaze as we continue to test the potential of fonio in brewing and beyond,” says Zoran Gojkovic, Director of Brewing Science & Technology, Carlsberg Research Lab. Learn more: https://lnkd.in/dUUTn49P #Innovation #Beer #Research #FutureCrops #Curiosity

The No. 1 alcohol-free beer in France, Tourtel Twist, is a proud partner of le Tour de France 🚴♂️💛   Tourtel Twist, a zero-alcohol beer mix combining beer and fruit juice, has consistently proved itself to be the most preferred alcohol-free brew in its home country of France.   In 2022, the brand became an official supplier of one of the most popular sports events in the world, le Tour de France.   This year marked the third year of this exclusive partnership - and how the brand made the Tour shine once again through 192 meters of fruit, colors, and freshness, and more than 400,000 cans shared with the audience!   And great news 🎉🍻 The partnership has been extended until 2026! Read more about this: https://lnkd.in/dsiB-khf    Get a glimpse of how it all looked below 👇   #TDF2024 #tourdefrance #tourteltwist

Belgian abbey and Trappists ales, Dubbles, Tripels, Quadrupels, wheat beers, Gueuzes and Lambics, Saisons... 🤤 When it comes to beer, Belgium is in a league of its own. Belgium have had a massive impact in shaping the modern beer world, and Belgian beer culture has brought us heaps of wonderfully flavorful beers. Let’s toast to these today on the Belgian National Day! One of the Belgian brands we proudly carry is Grimbergen. With a large portfolio of award-winning, premium and sensorial Belgian-style beers, Grimbergen can rely on its long brewing tradition. Each sip tells a story of the meticulous craftsmanship that goes into this brand, originally made by Norbertine Fathers of the Grimbergen Abbey, founded in 1128 in the Belgian town of Grimbergen. Which Grimbergen beer is your favourite? #BelgianNationalDay #BeerHistory

We are excited to announce that Carlsberg Group and Britvic plc have reached agreement on the terms of a recommended offer to acquire Britvic.   You can read the full announcement and find out more here: https://lnkd.in/dHtS6_cZ

We're expanding our collaboration with foodpanda, Asia’s leading food and grocery delivery platform. The partnership will make Carlsberg Group's extensive variety of beverages more accessible to millions of consumers. "Together, we are not only meeting our consumers’ demand for high-quality beer but also enhancing the overall shopping experience with quick and reliable delivery within an hour. In the spirit of Carlsberg, this is Probably The Best Partnership In The World,” says Raphael Zennou, Vice President of Quick Commerce at foodpanda. The partnership is another example of Accelerate SAIL strategy, which focuses on growth through digital transformation and e-commerce. "It is with great happiness I congratulate Jennifer Wang our Head of eCommerce in Asia, Arindam Varanasi and the teams across South East Asia, for taking a giant step forward into the future of retail and of how consumers interact with our brands,” says Russell Close, our Global eCommerce Director. Learn more: https://lnkd.in/dA7uNi4E #AccelerateSAIL #Ecommerce #foodpanda

Don't Drink & Fish! Carlsberg Sweden asks people to choose alcohol-free when fishing in a new campaign 🎣 Fishing is the largest leisure activity in Sweden, a country with one of the world's longest coastlines. But fishing under the influence can lead to accidents, so Carlsberg Sweden is encouraging their countrymen to choose alcohol-free when they hit the waters. Together with the Swedish lure master, Claes Claesson ("Svartzonker”), the team has developed a unique fishing lure designed as a drunk fisherman with a realistic staggering motion in the water. A DrunkenBait, simply put. "Can you hook a big pike with a drunk fisherman lure? We are convinced it's possible, but that is not why we created this lure. The real purpose of DrunkenBait is to serve as a warning symbol. As one of Sweden’s leading breweries, we must promote and contribute to responsible consumption," says Casper Danielsson, Director of Corporate Affairs at Carlsberg Sweden. The initiative is a collaboration with Sportfiskarna, Sveriges Sportfiske- och Fiskevårdsförbund (Sweden’s Sport Fishing and Fisheries Conservation Association), a non-profit organization that organizes more than 73,000 sport fishers. Learn more about our Responsible Drinking targets: https://lnkd.in/d-ZcRmJY #ResponsibleDrinking #AlcoholFree

Cutting corners to cut packaging waste. Quite literally 💁♀️   Sometimes it doesn't take a whole lot to make an impact, and if you're a large-scale producer of packaging, even seemingly small changes matter!   Carlsberg Poland is the most recent market to trial a new multipack format with round corners, developed together with DS Smith.   Initial testing shows that the rounded corner design reduces the empty space of the box by 4.2% and makes the box almost 17% lighter than one with 90 degree corners. This design shift could reduce the amount of cardboard needed by more than 300 tons a year once fully implemented!   Carlsberg Poland is currently trialing Round Wrap packaging for their Carlsberg, Garage, and Somersby beer product ranges.   Why be square 🎉🍻 Learn more about our targets #TowardsZERO Packaging Waste: https://lnkd.in/dsD76t8m #Packaging #Innovation

Cheers to these fellas that brewed our beer in 1889! 🍻 Thousand of souls have been brewing beer at Carlsberg since it all started back in 1847. Today, we are 30,000 people across more than 125 countries. This equals a lot of anecdotes, memories, heist stories and bar tales from the last 176 years! Now, we'd like to hear yours 👏 Have you worked at Carlsberg in Copenhagen? Share your story with us for a chance to be included in a new exhibition at Home of Carlsberg, featuring stories from the #PeopleofCarlsberg. Learn more, and submit: https://lnkd.in/dH6zruYP #TheCrewBehindTheBrew

Two icons in French brewing joins forces, as the Carlsberg Group owned Brasserie Kronenbourg and Brasserie du Pays Flamand announce strategic partnership 👏   Famous for its Anosteké beer, the Brasserie du Pays Flamand was founded in 2006 by two childhood friends.   The brewery shares a strong ambition for sustainable growth in the Premium beer sector with its much older compatriot, Brasserie Kronenbourg, which recently celebrated 360 years.   By signing this partnership, the two breweries accelerate the deployment of the emblematic Anosteké brand throughout the French market and, to a lesser extent, the Bracine brand, while increasing production capacity from the current 70,000 HL to 200,000 HL within 5 years.   The joint plan for 2030 includes an investment package of €25 million and a minority stake by Brasseries Kronenbourg, which should create several dozen jobs.   "Today, we need to go one step further and invest massively in our production facilities to meet the demands of our customers throughout France. We also want to maintain our quality standards and continue to develop tasty recipes," says Olivier Duthoit, co-founder of BRASSERIE DU PAYS FLAMAND.   Image from left to right: Brasserie du Pays Flamand founder Olivier Duthoit, Managing Director of Kronenbourg, Anders Røed, Brasserie du Pays Flamand founder Mathieu Lesenne. #Kronenbourg #Anosteke #Brasseriedupaysflamand

Bringing our portfolio of beers to Aston Villa Football Club fans 🍻👏 Our UK business, Carlsberg Marston's Brewing Company, is the new official lager and cider partner for Premier League club Aston Villa FC. This partnership will bring a new, wide range of choices from our portfolio of brands including Carlsberg Pilsner, Birrificio Angelo Poretti, Somersby Cider, 1664 Bière, and Brooklyn Pilsner to Villa Park, the home of Aston Villa since 1897. Cheers to upgrading match day ⚽🍻 Learn more: https://lnkd.in/d5SGWQjq