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Taking Pulse: Subscriptions – Using newsletters to enhance the value of subscriptions

May 29 @ 11:00 am - 11:45 am | Virtual

Featured Speakers

  • Sarah Ebner

    Executive editor, Head of newsletters

    Financial Times

DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble, please contact us ([email protected].)

Leveraging newsletters to maximize engagement and value of your subscriptions.

Sarah Ebner is an award-winning journalist who is currently executive editor and head of newsletters at the FT, which she joined in April 2021. She is an expert in newsletters and digital journalism and was the first ever head of newsletters at The Telegraph, where subscriptions from newsletters went up from 5,000 in 2018 to over 30,000 in 2020. Sarah is a former deputy editor of the Jewish Chronicle where she had special responsibility for digital and launched a new website in 2016. It garnered record traffic.

These virtual events will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From audience development, to interplay with advertising, to encouraging maximum engagement and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.