Sponsored
A collection of resources from our trusted Digiday partners
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2024/07/Blockboard.png?w=555&h=350&crop=1)
Q&A: How advertisers are optimizing CTV ad spend and measuring success
In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows in popularity, advertisers are focusing on its more […]
1 hour ago