Future of TV Briefing: How creators are setting themselves up for the career long haul

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential

Marketing Briefing: What to make of the major marketing trends of the first half of 2024

CMA’s latest on Google’s Privacy Sandbox sparks doubt among ad execs

Google’s third-party cookie saga: theories, hot takes and controversies unveiled

Inside Google’s latest move to postpone the cookie apocalypse

Google delays third-party cookie demise yet again

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

Media Briefing: How the digital publishing industry has fared so far in 2024

Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1.

The Trade Desk holds fire on full Yahoo video suspension

After weeks of negotiations, the pair seemingly edge closer in dispute over ‘instream video inventory.’

Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?

Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.

How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive

In spite of the NDAs, some Twitch staffers took immediate action to spread the word of Beahm’s misconduct following the 2020 ban.

Amid Oracle fallout, advertisers are weighing up challengers against established vendors

Marketers have a hard choice to make between ad tech vendors. And they’ve got to make it quickly.

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics

In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.

Future of TV Briefing: How the future of TV has shaken out so far in 2024

This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.

VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI

At this year’s VidCon, more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.

Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.

Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation

Berger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing.

This performance specialist shop finds new value as an agency for agencies

Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch.

Programmatic pushes its way into the upfront bazaar

Several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes. 

‘A joint effort’: How Wells Fargo sets expectations for how it works with influencers

GARM’s lead sheds light on new standards for sustainability measurement in media

Digiday Podcast at Cannes: What Spotify’s push into video could mean for its ad business

Digiday+ Research: How do other retail media platforms measure up to Amazon?

Research Briefing: Amazon faces retail media competition from Walmart and Target

CMO Strategies: Retail media’s rise — from Amazon to eBay