Targeting Restrictions

Advertisers running housing, employment and credit ads, who are based in the United States or running ads targeted to the United States have different sets of restrictions. See Special Ad Category.

Limitations on ad targeting:

Area Limit

Minimum age of a user to target ad

13 years old

Maximum age of a user to target ad?

65 years old

Languages targeted per ad

90 (50 recommended)

Interests targeted

No limit (100 recommended)

Colleges targeted

200 (100 recommended)

Workplaces targeted

200 (100 recommended)

Majors targeted

200 (100 recommended)

Cities targeted

250

Regions targeted

200

custom_locations

200

geo_markets

210

Connections targeted

50

Latest graduation year targeted

1980

Targeting by zip code

50,000. Past limit was 2500 zip codes. If you use more than this amount we create an object which represents a set of zip code. You can view this object in the ad set's targeting_spec.