Macroeconomic challenges continue to impact on a fast-evolving TV market in 2024, but major sports events such as EURO24 and the Olympics represent genuine pockets of opportunity. Audio sales can also expect a boost from new designs like Open Ears, which are capturing consumer imaginations and driving growth. Uncover these trends and more in our new State of Consumer Tech & Durables report, with expert commentary on Consumer Electronics from GfK’s Jan Lorbach 👉 https://lnkd.in/eGFdyJxN
GfK - An NIQ Company
IT-Dienstleistungen und IT-Beratung
Nuremberg, Bavaria 309.336 Follower:innen
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Wir verbinden Daten und Wissenschaft. Innovative Analyselösungen geben Antwort auf wichtige unternehmensspezifische Fragen zu Verbrauchern, Märkten, Marken und Medien – und das sowohl heute als auch in der Zukunft. Als Analysepartner versprechen wir unseren Kunden weltweit „Growth from Knowledge“. GfK ist eines der weltweit führenden Marktforschungsunternehmen. Wir sind fokussiert, einfach und digital. Wir sind auf den Kunden ausgerichtet. Unsere Vision schätzt Einfachheit, nutzt digitale Technologien und ist für unsere Kunden ergebnisorientiert. Unser Ziel ist es, unseren Kunden zu helfen, aus Erkenntnissen gewinnbringendes Wachstum abzuleiten. Wir führen kontinuierlich neue Lösungen ein und entwickeln innovative End-to-End-Prozesse, die schneller und effizienter sind und einen wahren Wettbewerbsvorteil schaffen. Wir haben keine Kristallkugel. Aber wir lieben Daten und Wissenschaft und wissen, wie wir beide verbinden können. Detailtreue und Präzision sind für uns von großer Bedeutung. Wir sind digitale Ingenieure, die erstklassige Analysen erstellen, umsetzbare Empfehlungen aussprechen und dafür zukunftsweisende Technologien einsetzen. Unsere Kunden sind Unternehmen auf der ganzen Welt. Um täglich die bestmöglichen Geschäftsentscheidungen zu treffen, müssen sie wissen, was jetzt geschieht – und in Zukunft. Sie brauchen mehr als rein beschreibende Daten – geschäftliche Entscheidungsträger benötigen umsetzbare Empfehlungen, die auf erweiterten Analysen basieren.
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http://www.gfk.com
Externer Link zu GfK - An NIQ Company
- Branche
- IT-Dienstleistungen und IT-Beratung
- Größe
- 5.001–10.000 Beschäftigte
- Hauptsitz
- Nuremberg, Bavaria
- Art
- Privatunternehmen
- Spezialgebiete
- Information Technology & Services, Big Data, Consumer Goods Technology, Market Intelligence, Data Reporting, Data & Science, Market Research Consultant, Business Consultant und IT Solutions
Produkte
gfknewron
MI-Software (Marketing Intelligence)
Assess your growth strategies, mitigate risks, and develop winning plans with gfknewron. Accessible across your entire organization, gfknewron interprets market, consumer, and brand intelligence for a complete view of your performance and how it stacks up to the competition. Equipped with the world's most extensive point of sales data and consumer insights, supplemented by unparalleled industry expertise, gfknewron is your guide through the complex terrain of the tech and durables markets. gfknewron provides three powerhouse solutions: gfknewron Market, gfknewron Consumer, and gfknewron Predict, all unified in a single, user-friendly platform. Integrated seamlessly into your daily workflow, gfknewron equips you to strategize confidently and swiftly, and most importantly, to win.
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Beschäftigte von GfK - An NIQ Company
Updates
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5G smartphones accounted for 55% of global demand in 2023 and are expected to grow this year. These shifts require optimized production planning and inventory management. Understand and anticipate future trends (and sales patterns) so you can win in the technical goods market. Learn more here: https://lnkd.in/ganfEdD5 #growthfromknowledge
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Measure total store, consumer, & omnichannel. Make faster and better decisions with the Full View™ of consumer intelligence. Our combination with NIQ means we bring you the Total Package. #TheFullView #NIQandGfK
See everything. Understand everything. Find opportunities you didn’t know existed. Gain a complete picture of your audience. We measure the total store, the total consumer, and their entire omnichannel journey. Make smarter decisions, faster, with the Full View™ of consumer intelligence. NIQ & GfK are the total package for consumer intelligence, bringing you: - Expanded retail measurement solutions - Centralized access to the Full View™ - Omnichannel reads with online & offline data - Investment in cutting-edge AI tools Learn more here: https://lnkd.in/emGhVUGX #TheFullView #NIQandGfK
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Lana Sanleandro, CMO EMEA, and Tom Brown, President EMEA at SharkNinja, tell us how their partnership with GfK delivers the rich data they need to understand and delight consumers across each touchpoint of the consumer journey. With the Full View, they can be incredibly consumer obsessed and deliver a great customer experience every step of the way. Learn more here: https://lnkd.in/gHNvmdBH #TheFullView
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NIQ’s Full View™ for Retail positions you to win with price and promotions. Now, retailers can combine market and first-party data, managing pricing from base to promo execution, and leverage predictive pricing with advanced tech to stay ahead. Follow NIQ for Retail for more insights that help you master price and promotions. #retailinnovation #consumerinsights #niqforretail #datainsights
Win Price and Promotions with NIQ’s Full View™ for Retail 30–40% retail promotions are inefficient or unprofitable. NIQ for Retail gives you the Full View™ on every customer, channel, aisle, and click to unlock successful pricing and promotions. Gain the Edge with Full View™ for Retail: 📊 Combine market and first-party data for better decision-making. 📈 Manage pricing from base price to promo planning and execution. 🔮 Use predictive pricing with advanced technology and machine learning. Follow us for more insights. #retailinnovation #consumerinsights #niqforretail #datainsights #followus
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NIQ & GfK combine FMCG and Tech & Durables data. Get a holistic view of shopper behavior across global in-store & online channels with unrivaled data quality. #TheFullView #NIQandGfK
Unlock the Total Package. NIQ & GfK's powerful combination brings you world-class FMCG and Tech & Durables measurement. Now you get a holistic view of shopper behavior across every aisle, click, and purchase. You get measurement across the entire store, global omni insights with the largest Tech & Durables point of sale database, and unrivaled data quality––all accessible on our cloud-based platforms. Want to learn more? Explore our solutions here: https://lnkd.in/dWAfmhHq #TheFullView #NIQandGfK
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Euronics International's President, Hans Carpels, emphasizes the importance of data-driven strategies for better decision-making. High-quality, comprehensive data gives you valuable insights to invest in the right products and choose optimal installation locations. This can significantly improve the effectiveness of your implementation plans. The combined expertise of NIQ and GfK offers a comprehensive consumer intelligence solution with unmatched global reach and omnichannel coverage. This translates to more data, superior analysis, and ultimately, better choices for your business. Discover GfK's 90-year legacy and how our combination provides you with the Full View™: https://lnkd.in/g6gceJCh
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#BacktoSchool season is here! Get key insights below 👇
#BacktoSchool season is in full swing, and parents are ready to spend on new and innovative computer technology. If you’re targeting parents, check out these consumer trends our data has revealed: ✏️High-quality brands score high with parents ✏️Advanced tech and AI-enabled products take the lead ✏️Parents are buying on social media Get actionable insights into the value of the back-to-school season – https://lnkd.in/dE9i4tVm #RetailStrategy #ConsumerInsights
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We're celebrating 90 years of GfK and the first anniversary of our combination with NIQ! Our team is energized by the possibilities ahead. We're committed to fostering a collaborative culture that leverages our shared vision for growth and industry leadership. Kalina Mitkova, our Head of Global Service Center & Operational Deployment Lead shares her mission! #TheFullView
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The highest per capita spending potential for sporting goods, hobbies and recreation in European cities can be found in Luxembourg, followed by Nordic capitals and Alpine winter sports destinations. In between is Paris, which has seen significant growth since last year. Are Parisians stocking up for the upcoming Olympics? 🏊🏆 Get more regional retail insights 👇https://lnkd.in/g93wEcPx #GrowthfromKnowledge #retail #purchasingpower #sportinggoods
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