Douglas Marketing Solutions

🚀 𝗛𝗼𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗜𝗔𝗕 𝗘𝘂𝗿𝗼𝗽𝗲 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗶𝗻 𝗣𝗮𝗿𝗶𝘀! 🚀 Our team just returned from Paris, where IAB Europe’s workshop on In-Store Retail Media delivered some valuable insights. Alongside our own Retail Media experts, Courtland Dearing and Thao Tram Lam, Jonathan Scheepers, Monetisation Strategist at Criteo, also participated. He shared key takeaways that we've highlighted in the post below. Building on Jonathan's insights, Courtland, our team lead Retail Media Technology & Innovation, had some powerful insights to share: 1️⃣ 𝗡𝗼𝗻 𝗮𝗻𝗱 𝗡𝗲𝗮𝗿-𝗘𝗻𝗱𝗲𝗺𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀: Essential groups to target for capturing linear TV budgets. Crafting a strategy for these advertisers can significantly boost your retail media impact. 📺 2️⃣ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Your in-store shopping audience is a key differentiator. Leverage your loyalty program to gain valuable insights and stay ahead of the competition! 🛒 3️⃣ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: In-store media measurement is ripe for innovation. From calculating incremental sales uplift to measuring the ROPO (Research Online, Purchase Offline) effect, Retail Media Networks (RMNs) are exploring new ways to offer these insights for the first time. 🚀 We at DOUGLAS Marketing Solutions are thrilled about what's coming next! Don't miss out—subscribe to our newsletter to stay ahead with the latest in Retail Media, in-depth case studies, exclusive insights, and expert analyses. Join the excitement and be part of the future of Retail Media! 🔥 https://lnkd.in/eJUPrqTT #RetailMedia #InStoreMarketing #DigitalMarketing #DOUGLASMarketingSolutions #MarketingTrends

🚀 𝗚𝗲𝗿𝗺𝗮𝗻𝘆’𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗕𝗼𝗼𝗺𝗶𝗻𝗴 – 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝘂𝗿𝗴𝗲? 🇩🇪 Germany’s ad market, typically slow with digital, is now breaking records! Here’s the latest update: Germany, the largest economy in Western Europe, is making a huge digital leap. This shift impacts the entire economic landscape, highlighting the importance of staying informed and adapting to new trends. 📈 𝗥𝗮𝗽𝗶𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵: ■ Skyrocketing Investments: Digital ad investments are set to overtake traditional media by 2028. This shift is significant, with advertisers pouring money into digital platforms. ■ Pandemic Push: The pandemic changed the game, with digital surpassing traditional media in 2022. Companies saw the future of advertising during lockdowns. ■ Game-Changer: Retail Media is driving growth. It's becoming the backbone of digital advertising. 🔍 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: ■ Unprecedented Surge: Germany’s digital ad industry is set for massive growth in the next three years. Advertisers are rushing to leverage new technologies and platforms. ■ Adapt or Die: Advertisers must embrace digital or be left behind. The market is evolving quickly; outdated methods won't keep up. Stay ahead and get the latest insights in Retail Media. Subscribe to our newsletter for special offers, expert analyses, case studies and exclusive insights! https://lnkd.in/eJUPrqTT #DigitalRevolution #RetailMedia #AdExplosion #GermanAdMarket #MarketingBuzz #DOUGLASMarketingSolutions Source: https://lnkd.in/eH-cgU7B

🌟 𝗔 𝗟𝗼𝗼𝗸 𝗕𝗮𝗰𝗸 𝗮𝘁 𝗖𝗮𝗻𝗻𝗲𝘀 𝗟𝗶𝗼𝗻𝘀 𝗗𝗮𝘆𝘀 𝘄𝗶𝘁𝗵 Jessica Wegner 🌟 Get a taste of our very own Jessica's excitement for the Cannes Lions International Festival of Creativity: top executives, stunning locations, and inspiring events. From morning runs along the Croisette to insightful conversations and Maurits Priem's brilliant speech on Retail Media – what more could you want? #CannesLions2024 #RetailMedia #MarketingSolutions #Networking #DigitalAdvertising #DOUGLASMarketingSolutions

🚀 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀: 𝗜𝘁 𝗪𝗮𝘀 𝗮 𝗕𝗹𝗮𝘀𝘁! 🚀 Andreas Fuhlisch, Managing Director of VKE-Kosmetikverband, hit the nail on the head: Retail Media is the most dynamic paid channel right now! 🛍️✨ During the full-day masterclass "Diving into Retail Media: Strategies, Analytics, and Future Directions," our members were able to dive deep into the world of Retail Media. Highlights included: 📝 State of Retail Media 🌍 Retail Media Landscape 📊 Retail Media Measurement & Analytics He especially celebrated the current cases from DOUGLAS Marketing Solutions, presented by our team. Equally exciting were the insights into the KPIs of a media auditor by imediagrp.com and the future developments from Capgemini. 💡 Jan Bechler, Benjamin Weyrich, Tara Kinast, Jessica Wegner, Lena Schütze, Ingrid Hochwind, Rouven Dankert #DOUGLASMarketingSolutions #RetailMedia #MarketingInsights #FutureOfRetail #DOUGLAS

𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: 𝗧𝗿𝘂𝘀𝘁 𝗨𝘀, 𝗧𝗵𝗲𝘆 𝗠𝗮𝘁𝘁𝗲𝗿! Customer reviews aren’t just nice to have—they're essential for building trust and boosting sales! So, why hide when you can shine? 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗢𝗻𝗹𝗶𝗻𝗲𝘀𝗵𝗼𝗽 𝗥𝗲𝘃𝗶𝗲𝘄 𝗦𝘁𝗮𝘁𝘀: 📸 60%+ of customers LOVE seeing images and videos in reviews. 🔍 50%+ want the ability to filter reviews by keywords. 𝗪𝗵𝘆 𝗕𝗼𝘁𝗵𝗲𝗿 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗥𝗲𝘃𝗶𝗲𝘄𝘀? ■ 𝗦𝗽𝗼𝘁-𝗢𝗻 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Customer insights are gold—use them to fine-tune your products. ■ 𝗦𝗮𝘃𝘃𝘆 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀: Empower potential buyers with the info they need to become loyal fans. 𝗔𝗺𝗽 𝗨𝗽 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗶𝗲𝘄𝘀! ■ 𝗧𝗿𝘂𝘀𝘁 𝗙𝗮𝗰𝘁𝗼𝗿: Honest opinions from real customers. If you’ve got nothing to conceal, show it off! ■ 𝗞𝗲𝗲𝗽 𝗜𝘁 𝗥𝗲𝗮𝗹: Reviews with pictures and videos show authentic experiences—no more guesswork. ■ 𝗦𝗽𝗲𝗲𝗱𝘆 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Easy-to-access reviews help customers decide faster, boosting sales. Why hide when you can shine? Learn how engaging, transparent reviews can elevate your brand with DOUGLAS Beauty Tester: DOUGLAS Beauty Tester | Douglas Marketing Solutions 📧 Don’t miss out! Subscribe to the DOUGLAS Marketing Solutions newsletter now and stay ahead of the game: https://lnkd.in/ey_wNV9q #CustomerReviews #RetailMedia #SavvyShopping #ReviewPower #TrustUs #DOUGLASMarketingSolutions Source: https://lnkd.in/eJUPrqTT

🌊 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗥𝗶𝗱𝗲 𝘁𝗵𝗲 𝗢𝗙𝗙𝗦𝗜𝗧𝗘 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗪𝗮𝘃𝗲? 𝗛𝗲𝗿𝗲'𝘀 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄! 𝗪𝗵𝘆 𝗶𝘁'𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘄𝗮𝘃𝗲𝘀: 📈 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗘𝘅𝗽𝗹𝗼𝘀𝗶𝗼𝗻: Buckle up! US Retail Media spending is set to blast off by 30% in 2024, all thanks to offsite programmatic advertising. We're talking over $20 billion – a jaw-dropping 167% increase from 2023! 💥 By the way: In Europe, the forecast is equally impressive, with an expected rise of 25% to reach €12 billion! 𝗪𝗵𝘆 𝗶𝘁'𝘀 𝘀𝗼 𝗵𝗼𝘁: 🔍 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗼𝘄𝗲𝗿: Offsite Retail Media isn't just smart; it's a genius! By leveraging product availability and customer behavior data, it targets the right audience across the web, digital TV, and social media. Precision and measurability, folks! 🎯 𝗢𝘂𝗿 𝘀𝗶𝘇𝘇𝗹𝗶𝗻𝗴 𝘁𝗮𝗸𝗲: 🔥 𝗚𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝘄𝗶𝘁𝗵 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀: Onsite Retail Media ads are a critical part of the Retail Media landscape, but their abundance can sometimes overwhelm shoppers. To balance the scales, retailers are increasingly turning to offsite options. However, both onsite and offsite strategies come with their own challenges. Remember, great power comes with great responsibility. Transparency and trust are the new currency here! 📺 𝗡𝗲𝘄 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀, 𝗡𝗲𝘄 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Connected TV (CTV) and streaming are the new frontiers. Nearly 40% of advertisers are grabbing CTV ad spots. Why? Because new ad-supported streaming tiers are pumping up inventory. Our forecasts? US Retail Media CTV spending will skyrocket by an insane 335.5% this year, hitting $8.67 billion by 2027! 📈💡 🌟 𝗗𝗼𝗻'𝘁 𝗠𝗶𝘀𝘀 𝗢𝘂𝘁! Sign up for our newsletter and stay ahead of the curve in Retail Media trends! Enjoy exclusive benefits like in-depth case studies, special offers, and insider tips. Stay informed and lead the way in Retail Media innovation! https://lnkd.in/e3bM-BNZ #RetailMedia #DOUGLASMarketingSolutions #DigitalMarketing #ProgrammaticAdvertising #CTV #DataDrivenMarketing Source: https://lnkd.in/dFevaciY

🎤 𝗥𝗲𝗰𝗮𝗽: 𝗩𝗞𝗘-𝗞𝗼𝘀𝗺𝗲𝘁𝗶𝗸𝘃𝗲𝗿𝗯𝗮𝗻𝗱 𝘅 𝗙𝗿𝗼𝗻𝘁 𝗥𝗼𝘄: 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀! Lena Schütze, our brilliant Team Lead of Client Services & Consulting, was one of the outstanding speakers at the VKE-Kosmetikverband x Front Row event! She represented DOUGLAS Marketing Solutions in a Retail Media Masterclass! 🚀 Here are the key messages: 🌐 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: The importance of holistic planning for Retail Media and other media channels was emphasized. Integration is key! 🔄 𝗙𝘂𝗹𝗹 𝗙𝘂𝗻𝗻𝗲𝗹 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴: While Front Row recommends starting in the lower funnel and then moving up, we strongly advocate for full funnel thinking. Retail Media can do so much more than just cover the lower funnel. 📺 𝗡𝗲𝘄 𝗙𝗼𝗿𝗺𝗮𝘁𝘀: Emerging formats like video, in-store screens, and especially product testers are the future in the beauty industry. Fresh formats bring fresh air! 🛠 𝗦𝗲𝗹𝗳-𝗦𝗲𝗿𝘃𝗶𝗰𝗲 & 𝗛𝗮𝗿𝗺𝗼𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻: From an agency perspective, it's crucial for agencies and brands to manage their campaigns through unified systems. This ensures better comparability and easier handling. Unity is strength! The event reminded us all that Retail Media has enormous potential. 🚀 👉 Subscribe to the DOUGLAS Marketing Solutions newsletter to never miss an insight! https://lnkd.in/eJUPrqTT #RetailMedia #MarketingTrends #FullFunnel #DigitalInnovation #BeautyMarketing #DOUGLASMarketingSolutions

𝗠𝗶𝗻𝗱𝗳𝘂𝗹𝗻𝗲𝘀𝘀 𝗮𝘁 𝗪𝗼𝗿𝗸: 𝗨𝗻𝗹𝗼𝗰𝗸 𝗬𝗼𝘂𝗿 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹! Some of our team members recently attended a workshop about mindfulness. It was insightful! Here are valuable takeaways: 🧠 𝗠𝗶𝗻𝗱𝗳𝘂𝗹 𝗛𝗮𝗰𝗸𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗪𝗼𝗿𝗸𝗱𝗮𝘆 ■ 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗸𝗲𝘆 – First the important and urgent, then the important but not urgent to-dos. Urgent but not important? File it away. The rest? Trash it! ■ 𝗦𝗲𝘁 𝗙𝗶𝗿𝗺 𝗕𝗹𝗼𝗰𝗸𝗲𝗿𝘀 – Utilize blockers in your calendar to focus on what needs to be done. ■ 𝟲𝟬-𝟮𝟬-𝟮𝟬 𝗥𝘂𝗹𝗲 – Plan only 60% of your day. 20% for flexibility and creativity, 20% for spontaneous adventures. ■ 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗦𝗮𝘆 𝗡𝗼 – Set clear boundaries! ■ 𝗛𝗲𝗿𝗲 𝗮𝗻𝗱 𝗡𝗼𝘄 – No divided attention. Multitasking is for rookies! ■ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗧𝗲𝘀𝘁𝘀 – Discover your superpowers and use them. ■ 𝗠𝗲𝗱𝗶𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗕𝗿𝗲𝗮𝘁𝗵𝗶𝗻𝗴 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲𝘀 – Clear your head. ■ 𝗜𝗻𝗻𝗲𝗿 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 – Find the spark that drives you. "𝘛𝘩𝘦 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱 𝘸𝘢𝘴 𝘦𝘯𝘳𝘪𝘤𝘩𝘪𝘯𝘨 𝘢𝘯𝘥 𝘪𝘯𝘴𝘱𝘪𝘳𝘪𝘯𝘨. 𝘌𝘹𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘪𝘥𝘦𝘢𝘴 𝘢𝘯𝘥 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴 𝘰𝘯 𝘴𝘦𝘭𝘧-𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘦𝘷𝘦𝘳𝘺𝘥𝘢𝘺 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘭𝘪𝘧𝘦 𝘸𝘪𝘵𝘩 𝘰𝘵𝘩𝘦𝘳 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘯𝘵𝘴 𝘸𝘢𝘴 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳𝘭𝘺 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦.", says Karina Müller, B2B Marketing & Automation Managerin at DOUGLAS Marketing Solutions. Which of those tips are you already including into your workday? 💪 #Mindfulness #TimeManagement #Productivity #DOUGLASMarketingSolutions #MindfulLiving

🚀 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗧𝗲𝗮𝗺 𝗮𝘀 𝗮 𝗦𝗮𝗹𝗲𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗜𝗻𝘁𝗲𝗿𝗻! Are you passionate about Retail Media and eager to make an impact? At DOUGLAS Marketing Solutions, you'll support DACH Sales Managers by creating sales presentations, maintaining customer data in Salesforce, assisting in the preparation and coordination of customer meetings, analyzing campaign performance, and providing actionable insights for the sales team. This internship position is based at our headquarters in Düsseldorf. 𝗦𝘁𝗮𝗿𝘁 𝗱𝗮𝘁𝗲: The position is available immediately. 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: ✔️ Business administration studies or equivalent ✔️ Strong communication skills and a marketing affinity ✔️ Independent, detail-oriented, and solution-focused work style ✔️ Enthusiasm for tackling new challenges and analyzing complex topics ✔️ Fluency in German and English ✔️ Proficiency in Excel and PowerPoint 𝗢𝘂𝗿 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: ✨ Exciting responsibilities with a high degree of autonomy 🌐 Hybrid work model (approx. 8 days/month in the office) 🌴 15 days of vacation 💰 Competitive internship compensation 🍒 Employee discounts and additional benefits ☕ Access to a canteen and free beverages Become a part of our vibrant community of over 80 young talents at DOUGLAS, where you'll work at Europe's No.1 destination for beauty! Engage in regular team exchanges and leverage our communication channels to support and empower each other. 👉 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗺𝗯𝗮𝗿𝗸 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆?https://lnkd.in/eANy_P3N #SalesSupport #Internship #RetailMedia #CareerGrowth #DOUGLASMarketingSolutions #TeamCulture #JoinUs #YoungTalent

🌈 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗣𝗿𝗶𝗱𝗲 𝗠𝗼𝗻𝘁𝗵 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻! 🌈 June is about celebrating the Pride, a time for championing tolerance, equality, and diversity. And guess what? Douglas Group threw a fabulous Pride Event for its employees on June 13, 2024, at our Düsseldorf HQ that you didn't want to miss! 𝗘𝘃𝗲𝗻𝘁 𝗦𝗵𝗼𝘄𝘀𝘁𝗼𝗽𝗽𝗲𝗿𝘀: ✨ 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝗽-𝗨𝗽𝘀: JOOP!, Marc Jacobs, Morphe, Douglas Collection, and florence by mills turned our atrium into a beauty paradise. ✨ 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀: Ever wanted to smell like a million bucks? JOOP and Marc Jacobs had you covered. ✨ 𝗡𝗮𝗶𝗹 𝗧𝗼𝘂𝗰𝗵-𝗨𝗽: The Douglas Collection nailed it—literally! ✨ 𝗠𝗮𝗸𝗲-𝗨𝗽 𝗧𝗼𝘂𝗰𝗵-𝗨𝗽: Morphe’s touch-ups were simply magical. Goodie Bags, a Photobooth Station, and our employee resource group "beYOUtiful" were the cherries on top of this vibrant day. #PrideMonth #LGBTQIA #Diversity #Equality #DOUGLAS