![Time-lapse of nighttime traffic around a city core](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2024/01/HumanBuiltExpansive-featured-300x200.jpg)
Category: Automotive
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![Time-lapse of nighttime traffic around a city core](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2024/01/HumanBuiltExpansive-featured-300x200.jpg)
![a group of people standing in a parking lot looking at a generated image of a car](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2024/01/AdobeStock_305628451-featured-300x169.jpg)
Accelerate automotive transformation with new solutions from Microsoft
In 2024, we are adding four new reference architectures to our industry portfolio. These new resources help our partner ecosystem support their customers in driving the future of mobility across research and development, manufacturing, supply chain and logistics, marketing, sales, and aftersales.![iot smart automotive Driverless car with artificial intelligence combine with deep learning technology.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2023/10/AdobeStock_256553730-300x130.jpeg)
The security cultural transformation of the automotive industry
For the last few years, the automotive industry has been going through a renaissance with cars becoming software-driven, adding new functionalities and “apps” to every new model year. Like the evolution from mainframe computers to sophisticated cloud-connected graphics processing unit-driven desktops, the automotive industry is evolving from traditional hardware-centric cars to software-driven computers on wheels.![Automotive manufacturing worker in a factory uses a Guide wearing the HoloLens 2 to service a robotic arm wiring system with mixed reality instructions.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2023/08/D36523_automanufacturing_019-300x200.jpg)
Enabling innovation: Microsoft at Automotive News World Congress 2023
Microsoft and the mobility team are proud sponsors of the Automotive News World Congress 2023 event that took place in Detroit, Michigan on September 12, 2023. Microsoft provided thought leadership around our role in supporting transformation in the automotive industry.![Woman using Dynamics 365 Guides to assemble an engine.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2022/12/HLS19_guidesHologram_002-featured1-300x200.webp)
Microsoft at CES 2023: 5 key areas to support mobility innovation
We are excited to announce that Microsoft will be a featured exhibitor at CES 2023, taking place January 5 to 8, 2023 in Las Vegas, Nevada, and virtually.![Man using Microsoft HoloLens 2.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2022/11/HLS19_architectLifestyle_684-300x200.jpg)
The metaverse: An evolution in transportation, travel, and hospitality
We have only begun to scratch the surface of possibilities with the metaverse. It will continue to be an evolving platform that will dramatically change the way we interact with the world around us.![Female small business executive checking in at a hotel using Samsung Galaxy; mobile device; smartphone; remote.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2022/04/M365CO19_SMB_SamsungGalaxy_175-300x200.webp)
Tackling the digital future of travel with Microsoft and WTTC
Welcoming travelers back while still absorbing the shockwaves of COVID-19 has spurred a digital evolution for the travel and tourism industry. A rapid move to the cloud offers new ways of reaching customers—and introduces new risks. Travel and tourism organizations hold sensitive customer information, in addition to proprietary business data.![A team of technicians examine performance test results in racing simulator of Formula One manufacturing plant.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2022/03/MSC19_renaultRacingFactory_021-300x200.webp)
High-performance computing for accelerated vehicle innovation
High-performance computing (HPC) is a set of computing, networking, and storage resources integrated and orchestrated to optimize workloads or applications in cloud-enabled environments. HPC enables optimization and orchestration of on-demand central processing unit (CPU), graphics processing unit (GPU), and other computing resources needed to run intensive jobs or workloads.![Top-down view of a highway system with social infrastructure and communication technology symbols overlayed to visualize connectivity.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2022/01/iStock-1054579036-300x191.webp)
Top opportunities for automotive and mobility in 2022
How the automotive, mobility, and transportation industry embraced transformation in 2021 to drive resiliency and innovation into 2022 and beyond. Now that we’ve ushered in 2022 and closed the chapter on 2021, I look back highly impressed with the resilience of the automotive, mobility, and transportation industries.![Aerial view of freeway interchange in downtown Singapore.](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2021/12/MSC19_singaporeScenics_016-300x169.webp)
Pave the way for a sustainable future with data and smart mobility solutions
For businesses across the automotive, mobility, and transportation industry, sustainability is no longer a business priority—it is a responsibility.![intelligent vehicle cockpit and wireless communication network concept](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2021/12/iStock-692837788_-300x169.webp)
Microsoft brings leading automotive, mobility, and transportation solutions to CES
There is an abundance of transformation taking place across the automotive ecosystem. By 2030, fully 50 percent of the automotive industry’s projected $6.6 trillion in revenue will come from disruptive technology or business models1. Traditional industry players are being disrupted, fueling the shift to electric and digital.![a close up of a road](https://cdn.statically.io/img/www.microsoft.com/en-us/industry/blog/wp-content/uploads/2021/11/Racetrack_GI-300x171.webp)