Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Former UM privacy chief Arielle Garcia knows the $700bn global digital ad industry is founded…
It’s probably not the one I wrote. It would be weird if my book were…
Many people dream of becoming social-media stars like YouTube’s MrBeast or TikTok’s Charli D’Amelio. But for…
https://solar.lowtechmagazine.com/2023/12/how-to-build-a-small-solar-power-system/ Image: a solar panel with charge controller and lead-acid battery. Photo by Marie Verdeil….
Former UM privacy chief Arielle Garcia knows the $700bn global digital ad industry is founded on trading “useless, garbage data” because a) she spent a decade in media ops and compliance and b) she’s accessed her own profile from adtech vendors. The result? 500 laughably contradictory audience segments where she is simultaneously woman and man,…
It’s probably not the one I wrote. It would be weird if my book were your favorite book. It’s a geeky book about music-streaming and music and algorithms and technology and curiosity and morality and where we are right now, and your favorite book should probably be an immortal novel about how we always are,…
Many people dream of becoming social-media stars like YouTube’s MrBeast or TikTok’s Charli D’Amelio. But for most who pursue careers as content creators, just making ends meet is a lofty goal. Clint Brantley has been a full-time creator for three years, posting videos on TikTok, YouTube and Twitch where he comments on news and trends related to…
https://solar.lowtechmagazine.com/2023/12/how-to-build-a-small-solar-power-system/ Image: a solar panel with charge controller and lead-acid battery. Photo by Marie Verdeil. View original image View dithered image Readers have told me they like to build small-scale photovoltaic installations like those that power Low-tech Magazine’s website and office. However, they don’t know where to start and what components to buy. This guide…
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears…
Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms claim. But dig into the CRM, a brand’s primary source of actual sales data, and site traffic and engagement coming from search and social aren’t jumping. This is a relatively normal occurrence for…
Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by…
Two states’ health plans’ blanket coverage exclusions for gender-affirming care are unconstitutional, the full Fourth Circuit said Monday. A North Carolina state employee health plan violates the 14th Amendment’s equal protection clause by refusing to pay for medically necessary gender-dysphoria treatments, a slim majority of the US Court of Appeals for the Fourth Circuit said….
In 2012, at the age of thirty-two, the writer Alena Smith went West to Hollywood, like many before her. She arrived to a small apartment in Silver Lake, one block from the Vista Theatre—a single-screen Spanish Colonial Revival building that had opened in 1923, four years before the advent of sound in film. Smith was…
Palantir, the controversial software company with ties to intelligence agencies, is turning to the agency world as part of its continued efforts to grow its commercial business. The company, which was co-founded by venture capitalist Peter Thiel, has pitched advertising agencies on utilizing its year-old AI platform AIP, according to two executives from different agencies…
