Get Certified on the Fundamentals of Attention in Advertising
Get started today with Playground xyz’s free certification course, which will give you a foundational understanding of Attention Advertising.
About this course
Attention continues to dominate industry conversation, having evolved from something advertisers hope to achieve into something they can actually measure and optimise. However, lack of agreed definitions and standardisation has led to ambiguity and confusion.
What is attention? How do attention technologies work? What value can they deliver for advertisers? These and many more questions are answered in this certification course from Playground xyz.
What is attention? How do attention technologies work? What value can they deliver for advertisers? These and many more questions are answered in this certification course from Playground xyz.
Course curriculum
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Video: Introduction
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Module 1: Video
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Module 1: Quiz
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Module 2: Video
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Module 2: Quiz
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Module 3: Video
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Module 3: Quiz
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Module 4: Video
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Module 4: Quiz
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Module 5: Video
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Module 5: Quiz
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Course Survey (Optional)
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- Free
- 12 lessons
- 0.5 hours of video content
See What Industry Peers Taking The Course Say
“Very good - clear, concise and useful”
Client Director, Havas Media
“Helpful in simplifying the approach to attention and how to take action toward utilising it.”
Client Lead, Publicis Groupe
“Great explanation and efficient format to grasp frame parameters and goals.”
Head of Digital Media, Wavemaker Global
“Great introductory course! Great to get a base understanding of attention metrics and how useful they can be.”
Ad Operations Associate, GSD&M
About your instructor
Rob Hall
CEO, Playground xyz
Having spent many years in the advertising industry, Rob saw an opportunity to bring the art and science of effective brand building together and founded Playground xyz in Sydney in 2015. Since then, Playground has been at the forefront of the global advertising industry’s shift towards attention-based advertising, and its technology helps the world’s leading brands measure and optimise attention on their ads.
Playground xyz was acquired by GumGum in December 2021, where Rob now also serves as Global President of Data.
Rob is passionate about consumer behaviour and psychology, advertising technology and, of course, the quest to earn precious attention for brands
Playground xyz was acquired by GumGum in December 2021, where Rob now also serves as Global President of Data.
Rob is passionate about consumer behaviour and psychology, advertising technology and, of course, the quest to earn precious attention for brands
Trusted partner to leading organisations
Get Started Today!
FAQS
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How long will the course take to complete?
On average, the entire course takes around 30 minutes to complete, and you can save your progress at any point to return later.
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What is Attention Advertising?
What is attention? How do attention technologies work? What value can they deliver for advertisers? These and many more questions are answered in this certification course from Playground xyz.
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Who are Playground xyz?
Playground xyz is a company focused on maximizing attention for ads, starting as a creative studio and evolving into a leading supplier of attention-based ad tech. Playground xyz was acquired by GumGum in December 2021, where Rob now also serves as Global President of Data.