Sara N-Marandi

Canada Contact Info
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About

Specialties: product management, product strategy & operations, product metrics and…

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Experience & Education

  • Shopify

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Volunteer Experience

  • Friends of High Park Zoo Graphic

    Member Board of Directors

    Friends of High Park Zoo

    - Present 1 year 2 months

    Animal Welfare

    For 130 years, High Park Zoo has provided a freely accessible zoo experience, drawing in more than 600,000 visitors annually. The Friends of High Park Zoo, a registered charity, actively pursues funding from the community with the aim of enhancing and securing the Zoo's future sustainability.

Publications

  • What’s new in Android Privacy

    Android Developers Blog

    See publication

  • New Android 11 tools to make apps more private and stable

    Medium

    See publication

  • Managing Customer Value: One Stage at a Time

    World Scientific

    How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start — what tools do you use — what heuristics are useful in making these decisions? This book attempts to answer questions such as…

    How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start — what tools do you use — what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individuals hands and walk them through a value chain, one stage at a time.

    This book is written for an advanced student of business, as well as for the practicing manager, and presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value, and not just the customer-facing activities. In that sense, it links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

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