About
Courses by Martin
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Social Media Marketing: Strategy and Optimization56m
Social Media Marketing: Strategy and Optimization
By: Martin Waxman
Articles by Martin
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Balancing the Duality of Generative AI
Balancing the Duality of Generative AI
By Martin Waxman, MCM, APR
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AI Ad Customization: Relevance + Restraint
AI Ad Customization: Relevance + Restraint
By Martin Waxman, MCM, APR
Contributions
Activity
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As they say, garbage in ... garbage out ... According to a recent study, AI systems that are trained on more and more synthetic data may lose their…
As they say, garbage in ... garbage out ... According to a recent study, AI systems that are trained on more and more synthetic data may lose their…
Shared by Martin Waxman, MCM, APR
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The Newhouse School is offering a new online bachelor’s in strategic communications program, taught online by the same faculty who teach on campus at…
The Newhouse School is offering a new online bachelor’s in strategic communications program, taught online by the same faculty who teach on campus at…
Liked by Martin Waxman, MCM, APR
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Searching for news about AI search? The last couple of days brought two more players to the scene. Joining Google's AI Overviews and Perplexity…
Searching for news about AI search? The last couple of days brought two more players to the scene. Joining Google's AI Overviews and Perplexity…
Shared by Martin Waxman, MCM, APR
Experience & Education
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LinkedIn
View Martin’s full experience
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Volunteer Experience
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Member of the IPR Digital Media Research Center
Institute for Public Relations
- Present 2 years 6 months
Education
The IPR Digital Media Research Center (DMRC) is a comprehensive resource for research and best practices in digital and social media. In addition to conducting signature research, the DMRC has a continuously growing database of overviews for published academic and professional research that provide insight into how digital media are impacting public relations.
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Honors & Awards
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CPRS Thought Leader Award
Canadian Public Relations Society
'Recognizes an accredited Canadian public relations practitioner who has elevated the
public relations/communication management profession through a long-term body of work. The
recipient will have made significant contributions to the national and international discourse on public
relations/communication management practices and trends.' -
Canadian Public Relations Society Outstanding Achievement Award
Canadian Public Relations Society
"The Outstanding Achievement Award celebrates a single, major contribution made by a CPRS member, which has resulted in the betterment of the Society through the enhancement of its image in the eyes of practitioners and the world-at-large."
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Best Master's Thesis of the Year Award
Institute for Public Relations
My McMaster-Syracuse MCM capstone, "My BFF is a Chatbot: Examining the Nature of Artificial Relationships and the Role They Play in Communications and Trust", looked at human AI agent relationships and how they could shape the way we interact in the future.
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Lois Marsh Award for Leadership
Canadian Public Relations Society Toronto
Organizations
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PRSA Counselors Academy
Past-Chair
- Present -
SXSWi Advisory Board
Member
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Canadian Public Relations Society Toronto
President
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Recommendations received
9 people have recommended Martin
Join now to viewMore activity by Martin
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🌟 𝗧𝗲𝘅𝘁-𝗧𝗼-𝗩𝗶𝗱𝗲𝗼 𝗶𝘀 𝗧𝗮𝗸𝗶𝗻𝗴 𝗙𝗹𝗶𝗴𝗵𝘁 The Future of Marketing Institute (FMI) is exploring the use of new text-to-video…
🌟 𝗧𝗲𝘅𝘁-𝗧𝗼-𝗩𝗶𝗱𝗲𝗼 𝗶𝘀 𝗧𝗮𝗸𝗶𝗻𝗴 𝗙𝗹𝗶𝗴𝗵𝘁 The Future of Marketing Institute (FMI) is exploring the use of new text-to-video…
Liked by Martin Waxman, MCM, APR
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