“Maria is always a pleasure to work with. She brings a collaborative attitude and a wide array of marketing skills to the team. An excellent communicator who also encourages you to bring your best to the team.”
About
I've tried to escape being an artist. People told me that being Britney Spears's backup…
Contributions
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How can you evaluate whether a Product Management tool is right for your team?
Assess whether the tool is scalable. It needs to grow with you. Adopting a new tool, training the team, importing data, and learning how to use it is a lot of work. Moving to a new tool is even more work. The last thing you want is to hit the ceiling of what a product management tool can offer. That's why it's important to evaluate if the tool can grow with you.
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What tools and software do you need in your product management toolkit?
You can absolutely build a product roadmap without a specialized tool. Many have. From spreadsheets to Notion docs and Airtables – it's possible. But why would you make your job even more difficult? We've seen many product teams turn to dedicated roadmapping software and never look back. Bonus points if that software takes user feedback into account. That's why Canny exists. To help product managers build roadmaps with the help of user feedback.
Activity
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Clicks are dying. Attribution is dying. The way we've done digital marketing for 25yrs is dying. In 7 minutes (😮), I'm gonna try to show the future…
Clicks are dying. Attribution is dying. The way we've done digital marketing for 25yrs is dying. In 7 minutes (😮), I'm gonna try to show the future…
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Customer success is about helping your users get the most value from your product. Our co-founder Sarah Hum shared seven key elements of a winning…
Customer success is about helping your users get the most value from your product. Our co-founder Sarah Hum shared seven key elements of a winning…
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I use my AI note taker to write LinkedIn posts for me.... I was coaching someone yesterday on social selling and told them that I had this trick…
I use my AI note taker to write LinkedIn posts for me.... I was coaching someone yesterday on social selling and told them that I had this trick…
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Experience & Education
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Canny
View Maria’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
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Ambassador
Canadian Breast Cancer Foundation
- Present 10 years 10 months
Health
Spread the word about breast cancer, its prevention, consequences and ways of determining and dealing with it
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Volunteer foster
Save Our Scruff - Rehome & Rescue
- 2 months
Animal Welfare
- Volunteered as a foster to help Save Our Scruff rehome and rescue homeless dogs
- Spread awareness about the cause
- Donated to support future initiatives to help dogs in need
Courses
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Accounting I
ACC106
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Advanced Computer Applications for Marketing
MRK264
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Advanced Marketing Management
MKT702
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Applied Business Management
MRK360
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Applied Marketing Research
MRK455
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Brand Management
MRK561
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Business - It's Nature and Environment
BUS106
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Business Intelligence/Decision Making
MKT 700
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Business Law
LAW122
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Business Statistics
QNM222
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Buyer Behaviour
MRK513
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Career Launching and Portfolio Planning
CAP506
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Co-op Professional Theory
CPP100
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College English
EAC150
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Concepts of e-Business
ITM 350
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Digital Media Driving Business
MRK634
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Digital Media II
MRK644
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Digital Skills and Innovation for the Global Economy
EDI100
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Economics: An Overview
ECN550
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Effective Business Writing
EAC394
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Effective Persuasion
MKT 504
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Entrepreneurial Behaviour and Strategy
ENT 526
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Financial Analysis for Marketing
MRK516
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Global Marketing
MRK460
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Grapic and Web Design
MRK260
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Innovations in Marketing
MKT510
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Integrated Case Analysis
MKT600
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Integrated Marketing Communications I
MRK317
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Introduction to Computers and Applications
ICA001
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Introduction to Psychology
PSY100
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Knowledge, Truth and Belief
CPHL550
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Knowledge, Truth and Belief
PHL 550
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MRK620
Strategic Analysis
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Management of Marketing Channels
MRK526
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Managerial Finance
FIN300
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Managerial Finance II
CFIN401
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Marketing I
MRK106
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Marketing II
MRK200
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Marketing Metrics and Analysis
MRK519
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Marketing Research
MKT500
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Marketing Strategy and Analysis
MRK428
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Mathematics of Finance
QNM106
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New Product Launch
MRK662
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Organizational Report Writing
CMN 313
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Philosophy of Law
PHL612
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Professional Selling
MRK430
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Science Fiction
EAC234
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Success Strategies for College
SSC100
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The Role of Television in Society
CAN463
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Understanding Consumers
MKT 400
Projects
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Starbucks Channel Analysis Project
- Performed primary and secondary research on Starbucks' channel structure
- Assessed its effectiveness using different models and tools
- Developed a new channel strategy aimed at fixing channel conflicts and improving operations
- Presented gathered data and recommendationsOther creators -
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IKEA - MARKETING STRATEGY PLAN
As a team, we have designed a marketing strategy plan for IKEA Canada Inc. It included researching current statistical data of the home furnishings industry in 2014 while implementing new marketing strategies for the Canadian furniture market.
Other creators -
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"Facebook as a Learning Tool" Research Project
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- Assessed social media effectiveness for learning among post-secondary consumers
- Developed hypothesis and research objectives, worked towards achieving them by performing a market research
- Tabulated, analyzed and drew conclusions from the data
- Presented research findings and conclusionsOther creators -
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New Product Launch Project
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- Researched profitable and growing Canadian industries, industry trends, major players
- Found a market niche and developed 3 product concepts to satisfy an unmet need
- Tested the concepts through descriptive interviews with the potential target market
- Picked the most promising alternative and developed a marketing plan for the launchOther creators -
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Brand Audit - Seneca College
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o Designed, performed and analysed primary and secondary research on Seneca College brand
o Developed new positioning statement for Seneca
o Created an IMC campaign based on the research findingsOther creators -
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Molson Coors Global Marketing Plan
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o Assessed Molson Coors' brand in different countries around the world
o Developed marketing recommendations for the company considering cultural differencesOther creators -
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Nikon - MAERSK Sales Plan
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o Developed a sales plan as a MAERSK representative for Nikon
o Examined features and benefits of MAERSK's offerings, Nikon's needs as a buying company, and the correlation between the two
o Created USP for Nikon based on the previous -
TELUS Mobility Marketing Research Report
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o Assessed TELUS brand compared to the competition, as well as brand's perception in consumers' minds based on primary research results
o Recommended marketing tactics to solve branding problems, capitalize on strengths and differentiate from the competitionOther creators -
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Hershey's Take 5 IMC Plan
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o Assessed Take 5's standing and potential in the modern marketplace
o Developed a detailed IMC plan and campaign to re-launch the brand in CanadaOther creators -
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Nest Thermostat Marketing Plan
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o Individually developed a marketing plan to promote Nest Thermostat in the Canadian market
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"Hot & Cold" Business Plan
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o Designed a business plan for a new coffee shop that offers variety of temperatures of beverages additionally to flavours
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Immersive Strategic Soultions Marketing Plan for MLSE
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o Created a B2B marketing plan for virtual reality simulation game targeted at MLSE stadiums
Other creators -
Honors & Awards
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IELTS (International English Language Testing System)
University of Cambridge
Grade 8.5 out of 9
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Ontario Colleges Marketing Competition Certificate of Participation
Ontario Colleges Marketing Competition
Represented Seneca at OCMC in Prospect Pitching category, competing with 15 teams of best marketing students in the province
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Gold Leadership certificate
Seneca College
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President’s honour list
David Agnew
GPA 4.0
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IELTS (International English Language Testing System)
University of Cambridge
Grade 7.5 out of 9
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Arts school diploma
Secondary Private Art School "Kostandy"
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CAE (Certificate in Advanced English)
University of Cambridge
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FCE (First Certificate in English)
University of Cambridge
Languages
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Русский
Native or bilingual proficiency
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Украинский
Native or bilingual proficiency
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Английский
Professional working proficiency
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Italian
Elementary proficiency
Recommendations received
8 people have recommended Maria
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