Angad Singh M.

As a seasoned entrepreneur, evaluating your brand's digital impact involves a thorough examination of its online presence, website traffic, social media metrics, and online reviews. Leverage tools like Google Analytics, social media insights, and reputation management platforms for a comprehensive assessment. Websites like SimilarWeb really help for something like this.

As a brand architect, the main aspect of story telling comes from the brand itself. The identity that is cracked for a brand creates a platform for the brand’s success, the story it will tell and the impact that the brand will create. In today’s time when brands are all expected to be super active on every single platform to maintain the brand ethos and story is a must. Here’s a quick 4 pointer we use when making a successful brand. 1. Keep it simple and concise. 2. Keep it real. 3. Bring a massive human insight and bring it alive in your brand. Eg: Gecko. 4. Lastly, never go down a route that is too safe. Safety and creativity don’t go hand in hand. Hope this helps.

As a brand architect, the main aspect of story telling comes from the brand itself. The identity that is cracked for a brand creates a platform for the brand’s success, the story it will tell and the impact that the brand will create. In today’s time when brands are all expected to be super active on every single platform to maintain the brand ethos and story is a must. Here’s a quick 4 pointer we use when making a successful brand. 1. Keep it simple and concise. 2. Keep it real. 3. Bring a massive human insight and bring it alive in your brand. Eg: Gecko. 4. Lastly, never go down a route that is too safe. Safety and creativity don’t go hand in hand. Hope this helps.

Culture single handedly can run a company. Innovation if needed in the core of an organization needs to be retro fitted in the organization structure of the entity. This basically means that everyone from the CEO to the Creative leaders of a company need to talk and resonate innovation. Here’s how Chimp&z Inc has done it - 1. Open access too all the levels of the organization and free flow of information. 2. A culture that is derived by putting people in a place where they are always thinking solutions and innovative ideas. 3. Celebrating an idea and an innovation that has resulted from a team or individual brainstorming. 4. Creating a space where people feel safe to showcase random and out of the box ideas. Never diss.

Team members are hired to disagree with the management and the way they operate. It’s usually the newer team recruits who add the most value to the growth of the company. Conflict between team members is one of the best things that can happen to the company as solutions usually come out of conflict. And the more open minded the leadership is, usually the P&L also is directly proportional to the culture. Culture creates value if culture is created with empathy. :)

Usually research is either done in a way that’s it’s an activity that’s defined by a timeline and is usually considered a project. The problem with such an approach to research is that it’s usually half baked. Stakeholders and influencers in your category aren’t active when you’re searching for them but active on multiple projects and are always looking for their next avenues. One of the simpler processes is to follow people who have titles on LinkedIn which define the knowledge they must have achieved. LinkedIn has always been a great platform for reaching out to people who inspire, teach and add value to your life and business goals.