Full Punch reposted this
Inside the Judges’ Room | #EffieCanada Final Round Judging - Day 7 We asked Jack Dayan, what’s unique about being an Effie Judge compared to other competitions? “It's one thing to judge an ad. With the Effies, everything matters: the context, the insight, the idea, the execution, the results, and the case study itself. You can have a great ad in other shows, even if it lacks a critical insight or idea. With the Effies, everything has to win and winning is everything.” – Jack Dayan, Founding Partner, Chief Strategy Officer, Full Punch 👥 Burhan Khan, Camila Merlano, Jason Marcotte, Joy Ghosh, Kelly Miller, Paul Costello, Pierre Chan, Telly Carayannakis, Véronik L'Heureux, Brent Nelsen #EffieJudging #QOTD #EffieCanada2024 #EffieAwards #MarketingEffectiveness