Here's what's new on socials! ✅ Instagram is testing a super like feature for Stories ✅TikTok is allowing users to upload custom thumbnails ✅LinkedIn rolls out sponsored newsletters #TIkTok #Instagram #Meta #SocialMediaNews #AppUpdates 📲
About us
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation. Our mission is to close the distance between brands and consumers and create tighter bonds. Using real time data, first-hand insight, and collaborating with people who know their audiences intimately, we help brands find smarter ways in to deliver better value to their communities.
- Website
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http://www.viralnation.com
External link for Viral Nation
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Specialties
- Influencer Marketing, Influencer Talent Management, Content Creation, Social Media Marketing, Social Media Strategy, Social Analytics, Influencer Marketing Campaigns, Social Media Distribution, Performance Media, TikTok, NFT, YouTube, Instagram, Twitch , Facebook, and Ambassador Programs
Locations
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Primary
317 Adelaide Street W
6th floor
Toronto, Ontario M5V 1P9, CA
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Hastings House, Balmoral Gap
Hastings, Christ Church BB14034 BB, BB
Employees at Viral Nation
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John Ruffolo
Founder & Managing Partner at Maverix Private Equity. Founder, OMERS Ventures and Co-Founder, Council of Canadian Innovators
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Ahmad Nassri
Fractional CTO, Startup Advisor, Investor.
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Emma Ferrara
Chief Business Development Officer @ Viral Nation | Modern Marketing for B2B, B2C and D2C clients
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Andrew Sutherland
proven business leader | high performance team builder | strategy to execution | cross industry
Updates
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In Joe Gagliese’s latest PaymentsJournal article, he explores the limitations of traditional marketing and the advantages of influencer marketing for financial institutions. He also covers how 'finfluencers' are demystifying complex financial concepts and providing practical tips for everyday consumers, allowing FIs to drive product discovery and conversion with untapped segments of their target audience. Discover how targeted engagement through micro and nano-influencers can yield higher ROI and effectively reach niche audiences. Read the full article here: https://lnkd.in/dkGztZzp #InfluencerMarketing #DigitalMarketing #FinancialServices #MarketingTrends
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Retailers, especially in high-street and luxury sectors, increasingly integrate cafés, restaurants, and food pop-ups into their retail spaces. This trend enhances the shopping experience, making it more enjoyable and leisurely. Offering food and beverages encourages customers to spend more time in the store, significantly increasing the likelihood of making a purchase. By transforming retail environments into multifaceted destinations, brands are boosting sales and fostering deeper customer engagement and loyalty. #RetailMarketing #ExperientialMarketing #ViralNation
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Creators are the world’s new media, and finding the right talent for your campaign can feel like finding a needle in a haystack. Viral Nation simplifies this by curating the perfect creators for your brand. Our award-winning, creator-led campaigns cover strategy, talent procurement, and execution. Leveraging data, trend analysis, and AI, we deliver campaigns that maximize ROI. Visit our website to connect and learn more: https://lnkd.in/gVqw2Xza #ViralNation #InfluencerAgency #InfluencerMarketing #Talent
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Viral Nation's Head of Programming, Paul Telner, and SVP of Viral Nation Talent, Damian Skoczylas were featured in Digiday's article that discussed the diversification of creator programming and revenue streams. Paul and Damian highlighted the importance of shifting industry standards in the creator economy, and how creators can amplify their content by diversifying their portfolio and developing their craft. Our talent Charlotte Dobre and Naomi Hearts were also featured in the article where they shared some insights about their journey in content creation, and how they navigate the creation of short-form content versus long-form. https://lnkd.in/eZwnw7CG #DigiDay #CreatorEconomy #CreatorMarketing #InfluencerMarketing #LongFormContent
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It's World Emoji Day! 🔥 Let's celebrate the tiny icons that have revolutionized our digital conversations. Emojis aren't just cute additions to our messages—they're powerful tools that have become essential in marketing for brands and creators alike. From enhancing engagement to conveying emotions instantly, emojis bridge the gap between text and sentiment, making our communication more impactful and relatable. 💭💞 #EmojiDay #DigitalMarketing #Branding #MarketingTrends #ViralNation
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Brands, influencers, and celebrities are increasingly collaborating to stay relevant and capitalize on viral trends. Celebrities use trending TikTok audios, while creators and brands leverage new song releases for cultural relevance. Brands creatively use lyrics in captions, create videos, and utilize trending audio clips, as seen with albums like Beyoncé's "Cowboy Carter," Billie Eilish's "Hit Me Hard and Soft," and Charli XCX's "Brat." #BratSummer #Beyonce #CharliXCX
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Here’s a recap of the latest ADWEEK Webinar ”Put Social First to Drive Revenue Growth” featuring Emma Ferrara, Chief Business Development Officer, and Madison Gaudry-Routledge, Director of Community & Social. This webinar underscores the importance of community management and how adopting a social-first approach can positively impact brands’ revenue. Emma and Madison shared their expert insights on leveraging social media to build stronger communities and so much more. Click here to watch the full webinar: https://lnkd.in/eA7vgGnE #ADWEEKWebinar #SocialMedia #CommunityManagement #RevenueGrowth
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Our Chief Product Officer, Nicholas Spiro, shares his views on the importance of brand safety, especially in the context of the rise of artificial intelligence. At Viral Nation, we provide cutting-edge solutions to ensure your safety across the creator ecosystem. To learn more about Viral Nation Secure, visit our website: https://lnkd.in/gNeY7qxF
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Key takeaways from VidCon Anaheim 2024 ✨ From major platform updates to captivating panels, VidCon was packed with insights. Key discussions focused on mental health and creative balance. The event also featured unforgettable brand activations from e.l.f Cosmetics', Fanta, and of course TikTok’s exclusive party! To learn more click here: https://lnkd.in/gYvrd8gW #VidCon2024 #ViralNation #SocialMedia #SocialFirstMarketing