Gracenote recently announced new contextual data categories via its partnership with PEER39, giving marketers greater visibility into the content their messages run against on streaming TV. Media buyers can now harness this data through Peer39's Marketplace on Index Exchange. Read the full announcement to learn more: https://lnkd.in/e_sEPj7h #CTV #StreamingTV #DigitalAdvertising
Index Exchange
Technology, Information and Internet
Toronto, Ontario 19,722 followers
The most efficient ad marketplace for media owners to monetize content and marketers to deliver relevant ad experiences
About us
Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any ad format. We’re a proud industry pioneer with nearly 20 years of experience accelerating the evolution of ad technology for the world’s leading experience makers. As a trusted partner and ally, our aim is to deliver total market efficiency and value for the programmatic ecosystem at large. Through the transparency of our technology, dedication to innovation, and long-standing customer relationships, we lead through change. Headquartered in Toronto, we have more than 500 Indexers around the globe who are dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers.
- Website
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https://www.indexexchange.com/li
External link for Index Exchange
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2003
Locations
Employees at Index Exchange
Updates
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Index Exchange reposted this
The 2025 cookie deadline on Chrome is no more - so what does it mean for your strategy? We’re hosting an exclusive virtual event this Wednesday, 31 July, 2-3pm, to hear from Google and get reactions, advice and plans from leaders across the industry including Index Exchange, Immediate, MiQ, choreograph and IAB Tech Lab Lab. Book your spot now 👉 https://lnkd.in/eVQmeG5Y
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What does it take to craft a successful political campaign? With soaring viewership growth and new programmatic advancements, streaming TV is a critical investment for political marketers in 2024. Join us on Tuesday, August 13 for a panel discussion about how to navigate the streaming TV landscape amid an unprecedented presidential race, featuring perspectives from across the digital ecosystem: • Sarah Ballarini from DSPolitical • Dave Clark from The Trade Desk • Chris Garcia from The E.W. Scripps Company • Billy McBeath from AMERICAN CROSSROADS • Dan Fairclough from Index Exchange Register today: https://lnkd.in/eQQynD_N
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Kylie Denk, employee brand manager at Index recently sat down with Luke Corrigall, director of engineering, for the latest edition of our “Behind the Tech” blog series. From enhancing our exchange infrastructure to pioneering industry standards like OpenRTB 2.6, we're committed to boosting efficiency and performance. Learn how our engineers are tackling the complexities of live streaming and ad podding to deliver unparalleled value to media owners and buyers. Read the full Q&A here: https://lnkd.in/eEtDHCPF #AdTech #StreamingTV #Engineering
Behind the Tech: Solving Challenges in Streaming TV - Index Exchange
indexexchange.com
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How can you leverage data within Index Marketplaces to grow your business? From integrating with our out-of-the-box curation capabilities to merchandising your data products across the Index Marketplaces platform, there are multiple ways to help media buyers enhance their campaigns and unlock new revenue opportunities for your business. Nancy (Neumann) Grey, SVP of business development at IRIS.TV, a Marketplace partner, shares, “Accessing video-level data through Index Marketplaces helps media buyers scale their contextual strategies within streaming TV, effectively reaching viewers at the most crucial moments.” Learn more about the many use cases for Index Marketplaces here: https://lnkd.in/etpp9B-R #DataActivation #IndexMarketplaces #AdTech
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Index CEO Andrew Casale sat down with Ryan Barwick of Marketing Brew to talk about Google’s sudden announcement to place the fate of cookies in the hands of Chrome users. If Google had fully deprecated third-party cookies like Apple, “the results would have been far worse for advertisers,” said Andrew. As we look ahead, Apple’s precedent might still shape the industry’s future. “User choice is the pivot,” Andrew emphasized. Check out the full story below ⤵️ https://lnkd.in/eBafNjTU #Addressability #AdTech #CookieDeprecation
Google is leaving the fate of cookies up to users. What now?
marketingbrew.com
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Over the past few weeks, we’ve taken a little bit of time away from our desks for some local summer socials! We've taken in the spectacular views from our terrace in #Toronto, enjoyed a beer garden in #Berlin, grabbed great food in #Bangalore, relaxed on a riverside patio in #NewYork, watched the Euros in #London, and much more. Taking time to genuinely connect with one another is essential and we're having a great time celebrating our accomplishments from the first half of the year. #LifeAtIndex #GlobalTeam #CompanyCulture
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Index Exchange reposted this
In the next video in our “Insights For Action” series, five industry voices shared what they think advertisers and marketers need to pay attention to if they want to drive superior results. - Samantha Stetson, Vice President, Client Council and Industry Trade Relations, Meta: investing in brand safety and suitability - Lisette Arsuaga, Co-President, Co-CEO, DMI Consulting: prioritizing diverse audiences to maximize business growth - Anna Bager, President and CEO, OAAA: alternative mediums to connect with consumers - Andrew Casale, President and CEO, Index Exchange: consistently upgrading industry standards to drive market growth - David Mataranglo, US CEO, KINESSO: retail media network growth Watch the full segment for more expert insights: https://lnkd.in/dinivtm5 #CannesLions2024 #BrandSafety #RetailMedia #Advertising
What Should Our Industry Be Paying More Attention To? | Insights For Action
https://www.youtube.com/
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Google's decision to sidestep fully deprecating third-party cookies is set to reshape the digital advertising landscape yet again. Does its new plan to put users in command echo a similar pattern already deployed by Apple? Index CEO Andrew Casale speaks with Digiday's Ronan Shields and Seb Joseph to weigh in. Read the full article here: https://lnkd.in/g7jbyZwX #Privacy #AdTech #DigitalAdvertising
Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
digiday.com
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We’re proud to announce our partnership with 33Across Inc., who’s launching a new Marketplace on Index Exchange. By integrating their unique data capabilities with Index Marketplaces’ premium inventory, the partnership will enable marketers to reach their target audience with high-quality inventory, making cookieless media buying easier and boosting demand across multiple channels for media owners. "This collaboration underscores our commitment to providing innovative solutions that enable advertisers to reach motivated audiences in desktop, mobile, and CTV environments," said Paul Bell, president of 33Across. https://lnkd.in/eqxUCPiF #AdTech #DigitalAdvertising #IndexMarketplaces
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