The leap from 2D screens to 3D worlds is here, and as a VR/AR developer, it's crucial to understand the evolution of metrics. Your users are no longer just consuming content; they're actively participating in it. Traditional analytics fall short of capturing the wide-ranging and immersive nature of 3D content, leaving vital context from your 3D apps unexplored. Now is the time to elevate your analytics approach from the flatland of 2D into the immersive universe of 3D worlds.
Cognitive3D
Software Development
Vancouver, British Columbia 5,072 followers
3D analytics platform that measures human behavior in #VR #AR simulations and turns them into actionable insights.
About us
We began our journey in 2015 with a vision to change the way human behavior is measured and analyzed. Through use of immersive technology, Cognitive3D identified an incredible opportunity to collect spatial intelligence, leveraging virtual, augmented and mixed reality devices as a vehicle for data collection. Today, our technology provides an innovative approach to consumer research, which enables brands to develop better product strategy, and understand consumer behaviors through a unique quantitatively measured platform. Our enterprise workforce customers are defining spatial objectives to conduct training simulations with clearer results to reduce injury, improve safety, and measure efficiency.
- Website
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https://cognitive3d.com/
External link for Cognitive3D
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Vancouver, British Columbia
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Virtual Reality, Augmented Reality, Big Data, and Analytics
Locations
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Primary
422 Richards St
300
Vancouver, British Columbia V6B 2Z4, CA
Employees at Cognitive3D
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Matt Manuel
VP of Engineering at Cognitive3D | Driving innovation in 3D analytics and spatial computing.
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Ted Kantor
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Paul Stewart
Director of Business Development, Cognitive3D. Our 3D analytics platform measures human behaviour in immersive simulations and turns this data into…
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Tony Bevilacqua
Founder & CEO at Cognitive3D
Updates
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Handling thousands of XR sessions makes granular data examination impractical. So we've developed tools like SceneViewer and Objectives to aggregate data and provide high-level metrics. While SceneExplorer is useful for debugging specific issues like crashes, it's most effective for fewer than 1,000 sessions. Beyond that scale, our aggregation tools are essential for maintaining insight and control.
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The shift from 2D to 3D environments necessitates new metrics, as traditional ones fail to capture the complexities of 3D interactions. Using outdated metrics for XR overlooks crucial insights and creates a gap in understanding user engagement. Ignoring these differences leaves significant opportunities untapped.
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Thanks to everyone that came out to my talk at #AWE2024 If you missed it, you can check it here: Spatial Analytics: Elevate Your 3D Apps by Discovering a Hidden Dimension of Insights
Spatial Analytics: Elevate Your 3D Apps by Discovering a Hidden Dimension of Insights
https://www.youtube.com/