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Discover strategies for media and entertainment brands to grow their mobile presence and boost user acquisition, retention, and conversions.
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In this interview, we discuss today's most effective performance advertising products, Google's PMax and Meta's ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.
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Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.
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Despite growing reliance on mobile platforms for finance services, finance brands struggle to acquire and retain app users. Dive into three proven methods to win new users and overcome churn challenges.
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Stay updated on Google's Privacy Sandbox, a key initiative redefining digital ads with a focus on user privacy. Learn its impact on ad attribution.