Marketing Automation Executive

About Us:

 

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and findan empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challene, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

 

Our commitment to diversity and inclusion in the workplace:

 

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

 

About the role:

The Marketing Automation Executive will join the FT Professional Marketing Operations team and will report to the Marketing Automation Team Lead. This role will support the Marketing team by creating, developing, optimising and reporting on marketing campaigns.  

 

Role & Responsibilities

• Execute on Marketing campaign builds and QA in Marketo, Bloomreach, Salesforce and relevant third party integrated systems including our CMS platform. 

• Support, as needed, the maintenance of all operational campaigns including lead flow, lead scoring, and data quality.

• Ensure campaign setup and processes are in line with overall platform architecture and lead flow/ data scoring programs.

• Understand the levers for campaign optimization and be able to identify and articulate opportunities to increase performance. 

• Communicate and troubleshoot campaign build delivery, in alignment with agreed SLAs, with Marketing Automation team, Team Lead, Marketing and other stakeholders. 

• Adhere to agreed SLAs set by the Marketing Automation Team Lead with our Marketing stakeholders. 

• Aligning with an agreed roadmap, complete tests to optimise existing campaigns. 

• Leveraging a reporting template, ensure each campaign has aligned reporting available to stakeholders.

• Deliver regional/ segment specific reporting on campaign performance, identifying bright spots and opportunities to optimise performance

• Ensure best deliverability practices by building, testing and monitoring sent emails, ensuring that they function correctly across all major email clients and devices

• Support the integration of Marketo in Group website assets, including forms, tracking and personalised content.

• Contribute to Marketo best practice adding to the team’s knowledge share.

 

Qualifications:

• One or more years’ experience in marketing automation including nurture, segmentation and program reporting.

• Experience with A/B and multivariate experiments

• Knowledge of best in class deliverability practices

• Ability to communicate regularly and efficiently with a global team of stakeholders

• Ability to juggle and prioritise projects from multiple stakeholders

• Must be proactive have the ability to think creatively, ask questions and test ideas

• A team player, who is a strong, confident communicator and collaborator

• Knowledge of GDPR and impact on Marketing and Communications globally.

 

Preferred Skills:

• Marketo certified

• Salesforce CRM

• An understanding of Customer Relationship Marketing (CRM)

• Proven experience in optimising landing pages and user funnels

• Fundamental knowledge of HTML

 

What’s in it for you? Our Benefits:

 

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced maternity & paternity packages, and Giving Back opportunities. Full details of our benefits can be found here. 

 

Further Information:

 

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.