June 21, 2023How CDPs Power Digital Transformation0How companies are using CDPs and customer data to accelerate digital transformation for greater profits, efficiency, and customer loyalty....
May 23, 2023Scaling CDP Use Cases With a Customer Data Maturity Model0Building an effective CDP use case roadmap starts by understanding your customer data maturity. Treasure Data's customer data maturity model can help....
June 29, 2021Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best0Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more...
March 19, 2021CDPs: MarTech Panel & Report Reveal Post-Pandemic Trends in Digital Transformation0Less than half of large companies surveyed say they’re doing a good job of using data and handling digital transformation. A recent MarTech panel discusses how to handle digital transformation and thrive post...
March 15, 2021Flawless Customer Data Orchestration: A Marketer’s Guide0Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. This article explains these processes, and discusses how the right Customer Data Platform (CDP) cho...
February 17, 2021A Data-First, Customer-Driven Approach to Digital Transformation0Successful digital transformation amounts to finding new customers and delivering the right CX for each one. Here’s how to use customer data to achieve that....
February 5, 2021What’s the Future of Customer Personalization? Industry Experts on the Evolution of DMPs, CDPs, and Data Enhancement0DMPs and CDPs have competed to be the top choice for extracting actionable insights from customer data. Ignoring all the hype—which one really is the most effective for delivering highly relevant experiences ...