January 30, 2024From RFP to Revenue Growth: A Fortune 1000 Company’s First Year with a CDP0Discover SCI’s journey with a customer data platform to reduce friction along the customer journey while creating more personalized digital experiences....
August 3, 20235 Common Customer Data Problems & How To Fix Them0Here, we explore some of the common customer data problems companies face, and steps to take to improve data quality with a customer data platform....
April 20, 2023[Infographic] 7 Benefits of Data Enrichment—And Why Your Marketing Team Needs Them0If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...
April 13, 2023The Difference Between First-party, Second-party, and Third-party Data0What’s the difference between zero-party data, first-party data, second-party data, and third-party data? And why do you need to collect all data responsibly?...
March 30, 2023What Is First-party Data and Why Is It So Important?0In the new digital age, centralized customer data is crucial for long-term customer engagement. It's the key to providing superior customer service and meeting customer expectations. However, to get valuable in...
March 15, 2023[Infographic] 5 Best Practices for Getting the Most Value From Your Customer Data0How do you get the most value from your customer data? By following these best practices, you can ensure that your customer data is working for you and driving business growth....
February 3, 2023Data Warehouse Platform vs. Customer Data Platform0By working together, a data warehouse platform and a customer data platform can help maximize the value of a company's data assets....
January 27, 2023Impending Boom: The Customer Data Platform Market Sees More Growth Ahead0The customer data platform market is driven by businesses' need for a modern data solution in an increasingly digitized environment....
January 2, 2023Customer Data Platform Evaluation: A How-To Guide0Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness....
October 31, 2022How To Activate the Customer Insights Process Successfully0Brands can build a customer insights process by developing a dedicated team and choosing the right customer insights platform to drive results....