Dear Friends,

As we celebrate our 103^rd birthday, we continue to lay the groundwork for another 100 years in business creating innovative, timeless, quality products. I think my grandfather, Antonio Pasin, would be proud that we have continued to value craftsmanship, use quality materials, and build toys that last – literally – for generations. When my grandfather founded this company as a young immigrant, he knew that those values would be of enduring importance. He could not have predicted that building toys that encourage children to play outside and use their imaginations is even more important today than during his childhood.

We highlighted the role that Radio Flyer toys play in sparking creativity in the wonderful short film Taking Flight. I was honored to dedicate the Emmy Award the film received to my grandfather for teaching us that with persistence, imagination and love all dreams can take flight.

As proud as we are that our products create memories that last a lifetime, we know they are only a part of our business. To create a truly sustainable company, our operations, materials, business relationships and employee and community support must all meet the highest standards of environmental and social performance. We have a number of initiatives that are helping us close in on this ideal:  a newly renovated headquarters that achieved the LEED platinum designation for its sustainable design; a focus on reducing the greenhouse gas emissions in our facilities and our products themselves; a safer materials program with our suppliers; coming together as a team to build eight playgrounds; and employee engagement practices that have brought us numerous best place to work awards.

Building on our belief that Radio Flyer is a force of imagination and good in the world, we joined the United Nations Global Compact to support the UN’s Sustainable Development Goals (SDGs) and to demonstrate leadership within the toy industry.  

I am deeply passionate about improving Radio Flyer’s sustainability performance and grateful to all the customers, partners and employees who help make this possible.

Keep On Rolling!

Robert Pasin, Chief Wagon Officer