BeInfluence Europe

To continue our growth and success as an agency, we believe in working with the best talents in the industry. Today, we are excited to present you Fanny Guémy, our new Creative Strategist! 🌟 Fanny brings a wealth of experience from her time in advertising, branding, and corporate communication, having worked as a Strategic Planner and then as a Creative Strategist in a 360-degree agency specializing in sport and lifestyle. Her expertise spans a diverse range of clients, from public entities to leading entertainment and sports brands. Her experience with Com'Over, Spintank, and Dragon Rouge has allowed her to hone her skills and develop a deep understanding of strategic creative planning. Always on the lookout for the latest trends, Fanny's curiosity and passion for the creative industries and sports keep her inspired. You might find her running through the streets of Paris, at the cinema, a concert, or the latest exhibition. Drawing inspiration from various fields, Fanny excels at crafting original concepts that meet her clients' needs perfectly. At BeInfluence, her role is to uncover the best ideas, focusing on behaviors and the latest trends to finely decode clients' sectors and ecosystems, delivering the best creative solutions. In Fanny’s own words: "I'm super excited to have joined BeInfluence and this amazing team where I already feel at home and have had the chance to work on some fantastic projects. I look forward to bringing my diverse experiences and creative flair to the BeInfluence team and our clients!" 💡 Her arrival will help us continue designing top-notch creative strategies for our clients and maybe even bring home a Lion from Cannes! 🦁 We can’t wait to achieve great things together! #teamBeInfluence #influencermarketing #growth #belgianagency #creativestrategy

Is LinkedIn the worst app when it comes to comparing yourself? Is there social pressure to be on social media? Is social media a true waste of time? Are content creators not relatable? Is Facebook obsolete? These are some of the opinions of people in the streets of Brussels. During Tomorrowland Festival, people from around the world arrive in Belgium. We took the opportunity to ask their opinion about social media during our second street interview. #streetinterview #influencermarketing #socialmedia #opinion #contentcreator #linkedin

2024 keeps getting better 💥We won Silver at the Global Influencer Marketing Awards. The Global Influencer Marketing Awards are a prestigious event, often considered the Oscars of influencer marketing, recognizing excellence in the field from around the world 🌎 This year, over 500 entries from various countries competed across multiple categories. The winners were revealed last Thursday during a gala event in London. We are proud to share that, despite this being our first participation, we were one of only two French-speaking agencies (France + Belgium) to be shortlisted in three different categories 🥈 We won silver with our campaign for Microlino in the highly competitive category of Most Effective Campaign for Return On Investment ! This category highlights the campaigns that deliver the best results in terms of effectiveness and ROI for the brand. Thank you to D'Ieteren team for their trust and huge thank you to our dedicated team who executed this campaign with excellence from start to finish 🏴☠️ Let’s keep working growing and unlocking new success together !

Our First Street Interview is Live! 🎤 We asked people: "Should content creators and influencers take a stand and share their opinions on societal issues with their communities?" In recent months, several major creators have sparked debates with their outspoken views. Is it good or bad? Opinions were mixed. Some believe influencers have a responsibility to use their platforms for social good, while others think they should remain neutral to avoid controversy. Check out the diverse perspectives we gathered, and let us know where you stand! 🤔 #contentcreators #influencers #societalissues #streetinterview #communityengagement #microtrottoir #elections

To grow as an agency, you have to choose to work with the best, and that's exactly what we are doing. We are thrilled to welcome Koen Tambuyser to BeInfluence Europe as our new Senior Talent Manager! 🚀 With over 20 years of experience as a Talent Manager, Koen brings a wealth of knowledge and expertise to our team. Having worked for the biggest model agencies in the Benelux and collaborating with agencies across Europe, New York, and Asia, Koen brings his valuable skills in managing top talent and negotiating high-value contracts. Thanks to his background in social sciences and psychology and his fluency in three languages, Koen possesses a unique ability to understand and cater to the needs of both talents and clients 🌟 At BeInfluence, Koen will focus on guiding our creators to higher levels of success, collaborating to make big things happen. His excellent organizational and public relations skills, along with his ability to secure successful contracts and establish long-term relationships, will be invaluable assets to our team. Koen is passionate about working with a dynamic and collaborative team, always seeking new opportunities and challenges to grow and learn. In Koen's own words: "Joining BeInfluence Europe is a thrilling opportunity to be part of something truly exceptional. I'm eager to leverage my experience and strategic insights to drive our agency forward and tackle the dynamic landscape of influencer marketing head-on." 💡 We are excited to write the next chapter of success together! #teamBeInfluence #influencermarketing #growth #belgianagency #talentmanagement

Influence marketing in service of Democracy against fake news 💥 Yes it is possible ! In an era where fake news and election-related misinformation are serious problems, content creators can play a role and use their plateform positively to prevent against fake news. This principle guided our latest campaign for the Belgian Federal Government. Selected by the Prime Minister's Chancellery, they trusted BeInfluence Europe with the mission to create a campaign fighting misinformation and encourages Belgian citizens, particularly the younger generation, to stay informed, vigilant, and to exercise their right to vote 🗳️ To achieve these goals, the campaign employed: - A strategic and creative approach developed in collaboration with 8 carefully chosen creators. - Innovative content that breaks away from conventional political and electoral communication. 🔥Exceptional results that surpassed all expectations. - The campaign successfully reached 20% of the relevant Belgian population - An impressive engagement rate of over 7.5%. - Click-through rate over 1.4% A campaign so well done, that even Angèle decided to share a campaign reel with her 3.7 million followers, amplifying our reach. This initiative would not have been possible without the trust and support of Catherine Goffart and the team at the Chancellery. A very special recognition goes to Gilles, Laurane, and Lisa for their amazing work !

LONDON BABY 💥 We are shortlisted 3 times at the Global Influencer Marketing Awards ! The Global Influencer Marketing Awards, hosted by Hello Partner celebrate the best campaigns, creators, and agencies worldwide - like the Cannes Lions but solely focused on influencer marketing! With BeInfluence Europe, we’re among the only Belgian and French agencies to be shortlisted for this 6th edition. Not just once, but in 3 categories, 2 of them with our Microlino, #This_Is_Not_A_Car" campaign with D'Ieteren ! ⬇️ 1️⃣ Best Campaign for Return On Investment for recognizing campaigns with the highest ROI. 2️⃣ Best Use of a Small Budget for the same campaign, showcasing the best campaigns executed with a budget under €50,000. 3️⃣ Best Large Influencer Marketing Agency, honoring the world’s top influencer marketing agencies. We are incredibly proud to represent our key markets and to stand alongside industry giants globally. A huge thanks to our fantastic client D'Ieteren and our amazing team for making this possible. We’ll find out the results on July 18th at the gala in London 🌍🥇 #BeInfluence #GlobalInfluencerMarketingAwards #Proud #Teamwork #InfluencerMarketing

The Sway Crew Talents 🔥 The talent management department of BeInfluence Europe has developed into something big in just 2,5 years 💥 From 4 talents to 19 amazing content creators. We have a really diverse talent portfolio: from entertainment, lifestyle, travel and makeup to food, the talents are each excelling in their unique fields. We helped them grow and conquer new challenges on TV as hosts and even their own show on Pickx (Offline, The Drop & Fresh festivals) 📺 We've built strong, lasting partnerships with iconic brands, managing to activate several talents on the same campaigns. From beauty giants like L’Oréal ( with Yves Saint Laurent, Kerastase, vichy) and Nivea to tech leaders like Samsung and Sony; but also lifestyle favorites like Nespresso and Amazon, we have talents for every campaign. The talents have been part of spectacular Redbull events, walked the Cannes red carpet, and attended fashion shows and movie premieres in New York, London, and Paris. These experiences have not only enhanced their visibility, their portfolios but also enriched their creative journeys 🙌🏻 The Sway Crew also believes in giving back. Our talents have supported important causes, working with the European Commission, GAIA, Télévie, and campaigns focused on mental health and youth fraud prevention. They're committed to using their platform as best they can to help make a difference. Thanks to our amazing team Jérôme, Rachel, Alizée and Koen for all their work, for being the best papager and mamager out there, for building great long lasting collaboration with our clients and partner agencies 🤝 And this is just the beginning 💥 #BeInfluence #TheSwayCrew #talentmanagement #influencermarketing #contentcreators #brandcollaborations

21st of June = World ALS Day 🌎 Are we back to 2014 ? Definitely not, but this year is the ALS Ice Bucket Challenge 10th year anniversary 🧊🪣 BeInfluence is supporting the challenge and working with Serviceplan Group Belux , we took on this big pro bono campaign for ALS Liga België - Ligue SLA Belgique . We activated our network of international content creators, our media and agencies partners to help us raise awareness and money to find a cure for ALS. - Link to donate in the comments 10 years ago, 3 Americans challenged everyone and made it into a world wide movement 🌎 to raise awareness and money to find a cure for Amyotrophic Lateral Sclerosis. Today, 21st of June, is World ALS day and the challenge is coming back. Will you join us to make a difference ? (Next week will be sunny ☀️) We nominate : New Kith , socialsky David Antoine and his team, blue2purple and all our sway crew talents. Thank you to Sylvie De Couvreur and Nick Van Calck for reaching out and trusting us. And to you Veronique Cox thank you for carrying this project with Gloria Misengabu and Galina Braga To everyone in our team who participated thank you for being such good sports ! Gilles de Bergeyck Alessandro Bux Marius Rosiere Laurence B. Manon Dupont Lieselotte Philips Lisa Da Giau Lisa Grosjean Tatiana Ralet Rachel Smagghe Alexandre Ryelandt #icebucketchallenge2024 #als #probonocampaign #influencermarketing #icebucketchallenge

BeInfluence Europe x GLADE - The Smell Box 🇫🇷 We have been working with Glade, the home perfume experts, in France for a year. We have activated over 500 content creators over 7 campaigns For the latest big campaign "La vie ne sent pas la rose", we worked on PR, Influence and Brand Content 💥 We activated 12 creators to discover The Smell Box, the immersive glade experience in Paris. We invited them with a special package, a black false bottom box with peculiar items (socks, diapers) with hidden Glade perfumes to show that sometimes literally and metaphorically "Life Stinks" and that the products Glade are perfect for all situations ✨ We worked with Les Éclaireuses and Paris Secret to relay the experience with the glade sensory box in Bercy all last weekend. The event was a success! The creators were surprised and had a lot to say about it (link in the comment). It was perfectly and smoothly orchestrated and managed by Be Lemon. To the Glade team Elodie Wolff and Sylvain Pesant thank you for your trust, we are ready for what's next, thank you to the team of Be Lemon Rémi Zaskorski and Julie Casuccio for the great event 🤝 To our amazing team in Paris, Soréya, Joao, Marius, Marie and Nawell thank you and congratulations, you guys are killing it !