About
Articles by Hugh
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Navigating your first 90 days as a channel leader: key insights from "The First 90 Days"
Navigating your first 90 days as a channel leader: key insights from "The First 90 Days"
By Hugh Macfarlane
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A clever question beats a clever model in GenAI
A clever question beats a clever model in GenAI
By Hugh Macfarlane
Activity
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Strategic Communications Consultancy Michelson Alexander has grown considerably in the four years we've been working together. They also grew out of…
Strategic Communications Consultancy Michelson Alexander has grown considerably in the four years we've been working together. They also grew out of…
Liked by Hugh Macfarlane
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Strategic Communications Consultancy Michelson Alexander has grown considerably in the four years we've been working together. They also grew out of…
Strategic Communications Consultancy Michelson Alexander has grown considerably in the four years we've been working together. They also grew out of…
Shared by Hugh Macfarlane
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[This post was "improved" with GenAI] 🚀 ATTENTION ALL AWS ROCKSTARS! 🚀 The BIGGEST Canberra based AWS Public Sector event of the year is just 10…
[This post was "improved" with GenAI] 🚀 ATTENTION ALL AWS ROCKSTARS! 🚀 The BIGGEST Canberra based AWS Public Sector event of the year is just 10…
Liked by Hugh Macfarlane
Experience & Education
Publications
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The Leaky Funnel
The Leaky Funnel™ is a book about funnel management authored by Hugh Macfarlane. Written as a business novel, it is packed with key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing funnel.
Projects
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AWS Partner Transformation Program
Transformational growth for AWS partners through sales and marketing planning and alignment. Six half days of planning (sales, marketing, pre-sales, delivery) and a 100-day execution sprint.
Other creatorsSee project -
SAP Funnel Mastery Change Management Program
Working with a global team to drive a change management program with SAP Partners. The objective is to fully integrate Funnel Logic into General Management, Sales Team and the Marketing Team into ONE team, working on one funnel with customer centricity in heart & soul.
Other creatorsSee project
Languages
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English
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Spanish
Elementary proficiency
Recommendations received
48 people have recommended Hugh
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I checked in this week with many of the AWS partners we've been working with on their GenAI strategies in APJ region over the last year and was blown…
I checked in this week with many of the AWS partners we've been working with on their GenAI strategies in APJ region over the last year and was blown…
Shared by Hugh Macfarlane
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Lights, camera, action. The last encore performance of Tuxedo Junction will take place Nov 16th at the Plaza Ballroom with all proceeds funding…
Lights, camera, action. The last encore performance of Tuxedo Junction will take place Nov 16th at the Plaza Ballroom with all proceeds funding…
Liked by Hugh Macfarlane
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⚡ Calling all AWS Cloud Warriors! ⚡ Are you ready to take your AWS partnership to the next level? I'm thrilled to be hosting the AWS Partner Forum…
⚡ Calling all AWS Cloud Warriors! ⚡ Are you ready to take your AWS partnership to the next level? I'm thrilled to be hosting the AWS Partner Forum…
Liked by Hugh Macfarlane
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