Linkby

🚨 Reverse Pitching is officially live! 🚨 At #Linkby, we're constantly on the lookout for new ways to improve our platform for publishers and brands. Since the start, we've offered brands a seamless way to pitch to the world's biggest and most exciting names in publishing. And now, we've flipped the script. Reverse Pitching gives publishers the opportunity to pitch directly to select Linkby brands. Maybe there's a brand that you’d love to work with but perhaps haven't yet received a brief from directly. Or, maybe you're planning a content tentpole around a specific theme (i.e. SPF) and would love to include a particular brand you know has previously resonated with your audience. Either way, Reverse Pitching allows you to get your idea in front of them. The TLDR? It's another way to get you the briefs you want. Simply log-in to your dash and you'll now see a dedicated Reverse Pitching section in your sidebar menu. It takes just two minutes to create a pitch and there's hundreds of our brands available to pitch to – with more being added every month. Need a quick demo? Reach out to your Publisher Partnerships Lead and they'll lock some time in! 🇺🇸 Victoria Yelland Riddell 🇬🇧 Millie Talbot 🇦🇺 Maddison Glendinning If you're one of our Linkby brands and want to be included in Reverse Pitching, don't hesitate to get in touch with your rep to get your name on the list. #Linkby #AffiliateMarketing

💫  NEW TO THE PLATFORM 💫 We are thrilled to announce that Vox Media’s #TheStrategist has joined our Linkby US portfolio! The Strategist reaches four million monthly unique users and is THE site for helping people shop on the internet smartly. Their team of journalists obsessively test new products, to help readers find the products that are actually worth buying. ���� And to kick off their #Linkby journey, The Strategist team was excited to see a brief from their old friends at Great Jones in their dashboard. Whipping up a timely article on the beloved cookware brand’s latest sale, this is just the beginning for this powerhouse publisher. 💪 Have a squiz at The Strategist’s first piece of content below! Want to sign up to our platform? Head here to start your Linkby journey: https://lnkd.in/gcEGvqRG #LinkbyWins #AffiliateMarketing #PublishingNews

Spotted: Linkby’s brush with royalty! 💁♀️ As the oldest hairbrush company in the world, the iconic G.B. Kent & Sons PLC (Kent Brushes) has been supplying the royal family for NINE consecutive reigns. With an innovative vented design that reduces blow-drying time and adds smoothness and shine, it’s safe to say this is not your average brush. As well as being fit for aristocratic manes, it’s been blowing beauty aficionados away with its sleek results. So, when the heritage brand launched its first campaign on Linkby, naturally MailOnline was quick to lock in coverage You can read the crown-worthy write-up by Emily Scrivener here! 👑 #AffiliateMarketing #BeautyMarketing

We're less than a week out from the biggest affiliate marketing event on the East Coast, Affiliate Summit East! Taking place from July 29 to July 30, ASE is the place to connect with over 4,500 of the best and brightest affiliate pros to spark new partnerships and grow your revenue — and our team will be out in full force. On the Publishing side, Chief Content Officer Vanessa Lawrence, Associate Director of Business Development Reid Webb, Publisher Partnerships Lead Victoria Yelland Riddell and Publisher Partnerships Coordinator Sarah Knapp will all be in attendance. On the Partnerships front, Director of Partnerships Sophie Toporoff and Partnerships & Growth Manager Halle O'Conor will be turning out to catch up with brands both new and existing on all things Linkby. Will we see you there? 😎 #AffiliateSummitEast #ASE2024 #Networking

Hot Tip Tuesday ✍ There's a feature many publishers don’t realise exists in the Linkby dashboard. But, once they start using it, they wonder how they ever survived without it! That is, fallback links! 🔗 This handy tool allows you to add a secondary link from a different affiliate platform – such as Rakuten, Skimlinks or AWIN for example – to an accepted brief. That way, once your campaign ends or the budget is fully delivered, readers who click on any go.linkby links in your content will be automatically redirected to the affiliate link of your choice. This means you don’t need to manually swap links out, ensuring you won’t miss a beat when it comes to monetisation. If our team is able to get your Linkby campaign extended, it will revert back, with no action required on your end! 🙌 It's one of the many ways we support our publishers in making as much revenue as possible! Have you used this feature yet? Let us know in the comments below! #AffiliateMarketing #TipTuesday #eCommerce

We’re a few weeks away from Awin Global and Commission Factory’s 2024 #ThinkTank event in Sydney! 🧠💥 Taking place on August 22 at Doltone House in Hyde Park, ThinkTank is a thought-leadership conference for the best and brightest in affiliate marketing to sync up. You can expect to catch Linkby’s Head of Partnerships, Pete Richardson, Publisher Partnerships & Content Lead, Maddison Glendinning, Senior Client Success Manager, Samantha Brown and Partnerships & Growth Manager, Katie Willis repping the team at the conference, so if you’re coming along, then be sure to reach out to the team if you want to tee up a talk. Comment below if we’ll see you there! ✨ #ThinkTankAustralia #AffiliateMarketing #Networking

It’s always nice to see a client kick off their Linkby journey with a bang. 🎆   To celebrate the Fourth of July, iconic fashion house Coach hosted a banger of a sale through its outlet store, featuring 15 per cent off  ✨everything.✨ And naturally, fashion bargain hunters ate it up! This marked the brand’s very first campaign with #Linkby, and we helped them score coverage with the likes of USA TODAY, Rank & Style, as well as theSkimm’s site and newsletter. And in news that had our team continuing their celebrations, the budget maxed out over the weekend across all three publishers. 🎉 Check out Rank & Style’s sparkling coverage below! #HotOffThePress #LinkbyxCoach #Partnerships

Nailed it! 💅 Keen to capitalise on all the hype its Repair Mode™ Bond Building Nail Serum has been getting online, the world's top nail brand OPI (owned by Wella Company) joined forces with UK publishing powerhouse MailOnline to fan the flames. 🔥 After the write-up by Layla Turner went live, impressive results quickly followed — including selling 240 units of the product which was a 1200% increase from the previous period! “Additionally, data from Rakuten shows £4.6k in sales from Linkby alone [in a week], with 3k clicks and 137 orders. These results demonstrate the significant boost in our sales and brand visibility, perfect timing in line with the product’s anniversary,” shared Jessica Marca, the brand’s eCommerce Manager. Give the article a read below, while you wait for your top coat to dry! https://lnkd.in/gXrUa87S #AffiliateMarketing #PerfectMatch #BeautyMarketing

In Australia, winter = Oodie season! ❄ For those who don’t know, The Oodie is an Aussie brand that made waves during the pandemic for its super snuggly, wearable fleece blankets (A.K.A our WFH uniform ever since). In the name of all things cosy, the brand has since tackled everything from sleepwear to ponchos, towels, and rompers. They've also done a bunch of fun collabs with some of the world's fave fandoms. Its latest creation? Shoes! To help get the word out about their new indoor and outdoor footwear options, Oodie created a Linkby campaign that was snapped up almost immediately by Are Media Pty Ltd, PEDESTRIAN.TV, YourLifeChoices and Yahoo Australia. Content was turned around lightning fast, with all articles going live in just 48 hours. ⚡ Plus, YLC maxed out the budget in just four days. 🔥 Have a read of the speedy write-up below! #LinkbyxOodie #AffiliateMarketing #HotOffThePress

🗓 What’s on in August! 🗓 Planning ahead for next month? We’ve got THE resource for you! Every month, we post a Key Dates calendar to help brands take advantage of any upcoming retail and seasonal events. That way, brands and publishers can align and capitalise on some of the hottest content opportunities of the year. Say cheers to August with #InternationalBeerDay on the 2nd. After all, there’s no better way to celebrate surviving the first month of a new financial year than with a cold bevvy in hand. Comedy and music lovers around the world have a bunch of festivals to attend, with #Lollapalooza, #BurningMan and Edinburgh Festival Fringe Society all on the horizon. And we can’t forget #NationalBookLoversDay, giving bibliophiles the perfect excuse to add to their never-ending TBR stack. Find out what’s happening soon below: GLOBAL 🍺  2 August | International Beer Day 🧔 16 August | Men’s Grooming Day 🐶 26 August | International Dog Day 🕉 26 August | Krishna Janmashtami NORTH AMERICA 🎸 1 - 4 August | Lollapalooza 💜 7 August | Purple Heart Day 🎾 26 August - 8 September | US Open 🎶 25 August - 2 September | Burning Man Festival UK 🎭 2 - 26 August | Edinburgh Fringe Festival 📚 9 August | National Book Lovers Day ⚽ 17 August | English Premier League Starts 🥁 22 - 25 August | Creamfields Festival 🏦 26 August | Summer Bank Holiday AUSTRALIA 🏜 5 August | Northern Territory Picnic Day 🐮 14 August | Royal National Agricultural Show Day Queensland 🛍 15-18 August | Afterpay Day Sales Don’t forget to save this post, and reach out to a Linkby rep if your brand is looking to tap into any of August’s key moments! #ContentPlanning #MarketingStrategy #KeyDates