Maximize Deliverability by Making Sure Your Emails Are SafeToSend®

Gain Confidence in Your First-Party Data to Engage Across Digital Channels

SafeToSend leads the industry in accuracy, security, speed, and ease of use to provide comprehensive email data hygiene and protection against costly problematic addresses. Inaccurate or decayed data, bouncing emails, spamtrap hits, and potential for damaged reputation are just a few reasons to utilize SafeToSend for email address validation.

SafeToSend emails are 100% guaranteed safe, deliverable addresses to drive higher engagement rates. Continuously improved for over 20 years with billions processed, there’s no better choice for your data quality needs.

• Prevent bad data from entering or existing within your system by checking and correcting at any point in the data cycle.
• Catch and correct problematic addresses at any point in the journey from registration or ingestion, within your CRM or CDP, and prior to activation.
• Protect the reputation of your IPs and sending infrastructure by conducting manual or regular checks of your existing data.
• Be confident that you are targeting 100% SafeToSend email addresses.

The Impact of Email Validation

Email validation serves as a critical checkpoint for maintaining the hygiene and effectiveness of marketing campaigns. The process ensures that only valid, active, and error-free email addresses are included, significantly improving your campaign’s reach and efficacy. At its core, email validation directly impacts several key areas of digital marketing:

• Enhance Deliverability

  By verifying each email address on your list, email validation helps clean your list of any non-existent or misspelled email addresses. This proactive step drastically reduces bounce rates, ensuring that a higher percentage of your marketing emails reach the inboxes of your intended recipients.

• Improve Engagement Rates

  Sending emails to valid and active inboxes increases the likelihood of engagement, as your messages are hitting the target audience who are more likely to open, read, and interact with your content. This, in turn, leads to better conversion rates and higher ROI for your marketing endeavors.

• Protect Sender Reputation

  Internet Service Providers (ISPs) and Email Service Providers (ESPs) monitor the quality of email campaigns, including bounce rates and engagement levels. Sending emails to invalid addresses or spam traps too often can harm your sender’s reputation, marking your campaigns as spam or, worse, temporary or permanent blocking of your sending domain.

• Optimize Marketing Costs

  Every email carries costs through email services or the time spent crafting them. Email validation optimizes these expenses by ensuring emails are sent to valid addresses, preventing wasted resources on emails that won’t be seen or engaged with.

• Data-Driven Decision-Making

  Validated email lists provide more accurate data on which marketers can base their strategies. Understanding email bounces or unsubscribes can help fine-tune target demographics or personalize content for better performance. Email validation is an indispensable tool that enhances the integrity and performance of marketing campaigns by ensuring communications are targeted, meaningful, and most importantly, welcome in the inboxes. Without it, marketers risk deteriorated sender reputations, wasted resources, and missed opportunities for connection with their audience.

Comparing Email Validation Tools: What to Look For

When considering email validation, selecting the right tool is vital for ensuring your marketing campaigns run smoothly and effectively. Various solutions on the market offer a wide range of features, but knowing what to look for can help you choose the tool that best fits your needs. Here are key factors to consider in your search:

• Real-Time Verification: Ensure the tool offers real-time verification to instantly check the validity of email addresses.
• Comprehensive Checks: Look for tools that perform thorough domain and syntax checks to catch all types of invalid addresses.
• Integration Capabilities: Choose a tool that seamlessly integrates with your existing marketing platforms for smooth operations.
• Scalability: Consider the tool’s scalability to accommodate your business’s growth and evolving needs over time.
• Accuracy Rates: Verify the tool’s accuracy rates to ensure reliable results in identifying valid and invalid email addresses.
• Spam Trap Detection: Just determining if an email is valid can still be harmful if it is valid but also risky to send to.

Continue to Get the Most Out of Your First-Party Data

Frequently Asked Questions