Analytics
Measure your music’s impact
Dig into the audience, music, and playlist data that helps you reach your goals.
Metrics that matter to music
See what’s really moving the needle for your catalog. Instead of getting lost in vanity metrics, Spotify for Artists helps you understand how your marketing efforts help develop real fans for the long-term.
With our free, music-first analytics tools, you get unmatched insight into your audience’s development and engagement.
Music data
Measure streams and saves to track growth across your entire catalog.
Audience data
Get engagement and demographic insights for your listeners and followers.
Playlist data
See which playlists are contributing to your success on Spotify.
SEGMENTS
Understand your listeners’ journey to fandom
With our segmentation tools, you can gain insight into the relative value of your audience – from newly discovered to long-term listeners.
Discover opportunities to amplify your growth
Make more of an impact with each release. Our tools provide you with in-depth metrics on release engagement and conversion to help optimize your marketing efforts.
Effective campaigns
Amplify your music with Campaign Kit. Target listeners in each segment with Marquee and Showcase.
Accurate touring
Take your next tour to your fans. See the top cities where your listeners are streaming from.