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Run retargeting campaigns across display ads, social ads & email — from one place.
The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll retargeting ads find those shoppers and bring them back to purchase again and again. Using a decade of data and machine learning, we retarget your future and current customers on their favorite websites, mobile apps, and social platforms — personalizing your message with dynamic images of the products they’ve already engaged with. Install the AdRoll app to create your first campaign in minutes.
- Display Ads: Use dynamic ads that feature your products on millions of websites
- Social Ad Integrations: Manage social ad campaigns on TikTok, Meta & Pinterest
- Email: Pair (unlimited!) emails with ads for peak performance
- Automations: Run pre-optimized retargeting campaigns across ads and email
- Reporting & Analysis: Centralize performance metrics in one place
- Highlights
- Popular with businesses in United States
- Works with the latest themes
Pricing
External charges may be billed by AdRoll separately from your Shopify invoice. Learn more
Ads
Free to install
Minimum budget of $5/day required for ad campaigns.
- Access to Display, Native and Video Ads
- Reporting & Insights
- Audience Segmentation
- AdRoll Rewards Program (Earn Free Monthly Ad Credits)
Marketing & Ads+ 1
$40 / month
or $432/year and save 10%
$40 monthly fee for stores with 1-1000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.
- All Free Features Plus:
- Marketing Automations/Recipes
- Social Ad Integrations (TikTok, Meta, Pinterest)
- Unlimited Email Sends
Marketing & Ads+ 2
$80 / month
or $864/year and save 10%
$80 monthly fee for stores with 1001-5000 monthly visitors. Add'l minimum budget of $5/day required for ad campaigns.
- All Free Features Plus:
- Marketing Automations/Recipes
- Social Ad Integrations (TikTok, Meta, Pinterest)
- Unlimited Email Sends
Attribution Add On
$300 / month
or $3,240/year and save 10%
Can only be added onto Marketing & Ads+ packages
- Cross-channel attribution dashboard:
- Integrated platform reporting
- Insights into top performing channels
- Attributed conversions analysis
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (491)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.
Feedback submitted
Merchants highly recommend this app for its user-friendly interface and seamless Shopify integration, which streamlines campaign management and enhances targeted advertising. They report significant improvements in retargeting and ROI, thanks to advanced targeting options and comprehensive tools for display marketing, social media ads, and email marketing. The responsive customer support, including live chat and dedicated account managers, is frequently praised for its effectiveness in setup, troubleshooting, and optimization. Merchants also appreciate the educational resources that help them better utilize the platform.
I am extremely disappointed with my experience using AdRoll for marketing and advertising. The app is incredibly confusing, and I believe it’s designed that way on purpose. Setting up my campaigns was a frustrating ordeal, but I managed to create two campaigns, hoping for a positive outcome. However, in just three days, with a click rate set at $0.10, I was billed nearly $500.
What did I get in return? Absolutely nothing. My return on investment was a staggering $0. This is incredibly disheartening, especially since the product I was advertising typically performs exceptionally well. When I use other advertising platforms, I consistently achieve a 6x return on my investment. This stark contrast makes AdRoll’s performance even more disappointing.
Not only did I waste a significant amount of money, but I also wasted my time. The lack of results and the confusing nature of the app make it clear that AdRoll is not a reliable platform for effective advertising. I would strongly advise others to steer clear of this app. Based on my experience, I cannot recommend AdRoll to anyone looking for a worthwhile advertising solution.
Hi there, thank you for your feedback.
I’m Tatiana from the AdRoll Customer Support team.
First, I would like to thank you for your honest feedback regarding our platform's UI. AdRoll values transparency and appreciates your input. I’m truly sorry to hear about your disappointing experience. We aim to make our interface user-friendly, and I apologize if it felt confusing. Our platform might initially seem complex due to the wide spectrum of services we offer. However, we’re always here to provide step-by-step guidance through screenshots or personalized video recordings to help you navigate the setup process smoothly.
Regarding your campaigns, I understand your frustration with the ROI and billing. Our Brand Awareness campaigns are designed to attract new visitors, but for better sales results, we recommend Retargeting campaigns. I’d love to assist you in optimizing your campaigns to improve performance and meet your expectations.
Once again, we value your input and are committed to improving our services. Please let us know how we can turn your experience around. Feel free to reply to the email I've sent to you with any questions.
Thank you, and I hope to hear from you soon.
Warmest regards,
Tatiana
RMS has found AdRoll to be an exceptional tool for display marketing. The platform's user-friendly interface and advanced targeting options allowed us to create tailored ads that reached the right audience with precision, ultimately maximizing our advertising ROI.
Great customer service. Love the ease with which we can integrate Shopify retargeting
Support
AdRoll can answer any questions you have about AdRoll Marketing & Advertising.
Developer
2300 Harrison Street, San Francisco, CA, 94110, US
Resources
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