Hear from a top global marketer about how it's using technology to transform its digital marketing practice. More information to come.

There are a few different ways to answer the question posed in the title of this session – which will be frank and provocative discussion about one of the most important topics in programmatic advertising today. Depending on who you ask, the future of the open internet is bright or bleak, promising or problematic. As the online ad industry grapples with regulation, signal loss, the scourge of low-quality inventory, media waste and (well, you get it), we’ve convened three of the top minds in ad tech to analyze the state of the open web. (You can leave your rose-colored glasses at home.)

Marketing has spawned many of generative AI’s earliest use cases — from creative ideation and content development to personalization and search optimization — all in the name of efficiency gains. According to Forrester’s Q2 CMO Pulse Survey, 45% of US B2C marketing executives agree that AI will lead to smaller marketing departments. But CMOs aren’t going to simply hand the keys to the marketing functions over to autonomous AI agents. They will, however, employ them as collaborative (albeit synthetic) members of their teams. During this keynote, you’ll hear how CMOs are leading the integration of AI without abandoning the human touch in marketing, and what it all means for you and your job.

A top digital marketer shares their POV on top issues affecting their media buys across digital channels, from CTV to social platforms to retail media. More information to come.

Join Yang Han, co-founder and CTO at StackAdapt for an insightful session on generative AI. Yang will breakdown what is and is not generative AI, an overview of the current state of the industry, and how generative AI will impact the future of the programmatic industry.

In this session, join Jana Meron, Vice President of Revenue Operations and Data at The Washington Post, as she tackles the critical issue of brand safety and suitability during election cycles. Delve into the impact of these tools on the monetization of digital display inventory adjacent to high-quality news content. Jana will share insights on how The Washington Post navigates the challenges of maintaining advertiser trust and maximizing revenue while covering politically sensitive topics. Learn about the strategies and technologies that ensure brand-safe environments, enhance ad performance, and uphold the integrity of news content during election periods.

Wall Street loves ad tech. Wall Street hates ad tech. The pendulum has swung back and forth for years. These days, the public markets are a mixed bag for ad tech companies. Stocks are all over the place. So, what is Wall Street looking for? We’ll have a Wall Street whisperer who can give you an insider’s peek into the investor's mind.

Political advertising is transforming at a rapid clip. Digitized campaigns can reach even the most gerrymandered voting districts, and connected TV inventory offers a new place to reach voters. In this panel, learn how political campaigns are thinking about targeting based on getting electoral college votes, as well as what marketers and publishers can learn about effective targeting and measurement based on the stress tests run by political advertisers.

Omnicom Digital is making big bets. From its embrace of AI with Omni Assist to its $835 million acquisition of retail media player Flywheel Digital, the agency is charting a path for digital’s future. Join Jonathan Nelson, a digital veteran with a decade-plus run as Omnicom Digital’s CEO, as he shares how AI will transform agency models, the future of retail media, and where he's placing his bets amid these transformations.

The programmatic supply chain is stuck in a traffic jam. Publishers initiate 30 million auctions per second, but the average DSP only listens to 3 million auctions per second. And so 9 of every 10 auctions initiated by publishers are never received by DSPs. Publishers can’t see the inventory they want to, and buyers don’t always see impressions that matter to them. Join this session with Jounce Media's Chris Kane to understand the current state of auction duplication and the steps DSPs and SSPs are taking to clear bidstream congestion.

Discover how the latest advancements in targeting technologies are enabling personalized and relevant advertising while safeguarding user privacy. Join Proximic by Comscore and Butler/Till for an in-depth exploration of privacy-centric strategies that maintain high performance and scalability, even in sectors with heightened privacy requirements such as consumer health.

In today’s politically charged world, generative AI is being used to create both ads and content. How can publishers and marketers protect themselves from low-quality, misleading applications of this emerging tech? How can they distinguish between AI-generated political noise and more responsible use cases? How is AI affecting programmatic monetization? Learn how The Independent is charting its path forward in this hyper-polarized climate, and how AI will continue to play a pivotal role in the future of news.

ID bridging has become one of the hottest – and most controversial – topics in ad tech. But do you know exactly what it is and why the industry is so up in arms? In this session, Hillary Slattery, the IAB Tech Lab’s senior director of product management for programmatic – and an expert on ID bridging – will explain exactly what it means to bridge an ID in OpenRTB. You’ll discover how to identify which party introduces an ID, where it resides in the bidstream and how these IDs align with industry standards. If you want to get smart about ID bridging, do not miss this presentation.

Dominated by flashy marketing campaigns and the influence of tech giants, data clean rooms are held up as the ideal solution for secure data collaboration. While the clean room does facilitate a degree of secure data sharing, it also constitutes an undeniably regressive tax for marketers. Join Ross Schwaber, SCUBA’s SVP of Solutions, as he cuts through the hype, exposes the limitations of clean rooms, and helps you embrace a nimble approach to privacy-preserving data strategies.