Owning your own piece of the Internet (to borrow a recent phrase from Anil Dash) is itself a radical act. Linking to others at will is subversive all on its own. Or as Jeremy Keith once put it, “it sounds positively disruptive to even suggest that you should have your own website.” The web still exists for everyone. And beneath this increasingly desiccated surface, there is plenty of creators still simply creating.
People create these sites simply so that they exist. They are not fed to an algorithm, or informed by any trends. It is quieter and slower, meant to tether us to a more mechanical framework of the web.
This is the analog web.
Things can be different:
The core value of the IndieWeb, individual empowerment, helped me realise a fundamental change in perspective: that the web was beautiful and at times difficult, but that we, the people, were in control.
It would be much harder for a 15-year-old today to View Source and understand the code structure that built the website they’re on. Every site is layered with analytics, code snippets, javascript plugins, CMS data, and more.
This is why the simplicity of HTML and CSS now feels like a radical act. To build a website with just these tools is a small protest against platform capitalism: a way to assert sustainability, independence, longevity.
You can feel it in the air. What’s old is new again. Blogs are returning. RSS is again ascendant.
Blogging isn’t one thing and that’s kind of the point. It exists fractured by intention and it can be many things to many people. And now, 20 years after the last blogging revolution, something like a fractured digital presence is once again appealing.
One of the reasons to own your content is to make it last. When you have control of the text you write or the photos you post, it’s up to you whether that content stays on the internet. When you post to someone else’s platform, you’ve given up that control. It’s not up to you whether the company that hosts your content will stay in business or change everything to break your content.