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By building strategic partnerships via Cricket, brands can make the most of the game to establish themselves in a sponsorship market that has yet to be fully exploited.

The entertainment industry has been deeply affected by the disruptions cause by the global COVID-19 pandemic, and its repercussions will continue to be felt in the short to medium term.

Thankfully, sponsorship agreements often have cancellation and postponement clauses, but they are rarely used and some could benefit from a little clarification.

Within this context, how can partners agree on the best course of action to minimize the negative consequences of this global crisis? What follows are some topics of discussion to help you analyze your legal obligations and think beyond the contract so you can find solutions that are favourable for all parties involved…

This week marks my first conference in 2016. It’s the first in what is bound to be another year full of conferences, workshops, symposiums and the like. There are weeks I’ll be flying through multiple cities and countries to hit up the big ones. I admit, it can get exhausting.

As the industry gets into full-swing for 2016, ACA is concluding its series featuring experts predicting trends that will shape the year ahead. Concluding the series are Norm O’Reilly, senior advisor, T1 consulting group and Elisa Beselt, consultant, T1 consulting group, co-authors of the Canadian Sponsorship Landscape Study. Read other articles in the series by […]

By ACA Staff In Canada, advertising is the primary funding source sustaining the broadcasting system, and the CBC is no exception. Reeling from the loss of Hockey Night in Canada and the changing environment of the broadcast landscape, the future of the CBC is at a critical juncture. Now more than ever, strong, stable, long-term […]

By Simon Cazelais, Partner and Vice-President, Account Services, Bleublancrouge The Olympic period is always very interesting for the sponsorship world. For brands that want to establish mobilizing messages on a global level, clearly associate a spokesperson with their companies and, most of all, derive tangible results from their alliances, the Olympics are a unique learning […]