As TV watching methods evolve and converge, and more streaming inventory goes programmatic, buyers want the efficiency of digital along with the reliability of linear.
But accounting for brand safety requirements, competitive separation, and measurement across multiple content providers, screens, and channels remains a challenge.
Join this webinar to learn about the emerging Ad Creative ID Framework to classify inventory and give buyers and sellers the means to successfully execute cross channel campaigns and measurement.
Presenter: Jill Wittkopp, VP of Product, IAB Tech Lab
Date: Wednesday, July 10, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Jill Wittkopp, VP of Product, IAB Tech Lab
Jill Wittkopp is VP of Product at IAB Tech Lab, the global technical standards setting body for digital advertising. She focuses on development and adoption of industry standards to increase transparency and efficiency in the programmatic supply chain.