Research & Insights
Leveraging market knowledge that fuels growth
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Overview
Our data-driven B2B sales-growth engine leverages the research and insights required to build the right content, tools and experiences to address specific RFP requirements and key vendor criteria.
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Effectively Target the Right Audiences, Roles, and Organizations
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Industry Benchmarking:
- Brand Research
- Competitive Profiling
- Thought Leadership
- New Product & Service Testing
- Concept, Communications, Ad, & Usability Testing
Market & Opportunity Analysis:
- Market Opportunity Assessment
- Market Segmentation
Proprietary Research:
- New Pursuit & Capture Research
- M&A Research
- D&I Research and Services
- Customer Experience
- Customer Satisfaction & Contract Evaluation
GovGuide
Map out your go-to market strategy
Markets
Award-winning information platforms that deliver information, analysis, and best practices.
Resources
Explore all the ways our proprietary intelligence can help you effectively deploy programs across audiences, channels, and content.
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WEBINAR
Watch this webinar to understand why opting for the wrong move of right-sizing is not advisable in times of economic uncertainty.
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WHITE PAPER
Explore Space Force's FY24 priorities, budget overview, and focus on resiliency, missile capabilities, and training.
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ARTICLE
Learn about the B-21 Raider's impact on defense through its history, procurement, costs, contractors, and milestones.
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WHITE PAPER
Discover global defense spending trends, including the 6.4% increase amid economic challenges driven by the Russia-Ukraine War.
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