U.S. Army

Clear, confident, human

Bristol Myers Squibb

Compassionate science

HPE

The best part of breaking up

CVS Health

Heart of the matter

SAP

The best run simple

Some of our latest thinking See more

AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.

Lauren Thebault

Media Mentions

AI and brand management: how technology can keep creative output true to a brand’s identity

AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.

Lauren Thebault

The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.

Hope Schmalzried + Aaron Hall

M&A/Spin

The role of brand in M&A: Technology

The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.

Hope Schmalzried + Aaron Hall

We’re the simplicity company.