Inspired by the mediterranean way of life, The Gift of Oil brings an explosion of flavour to the simplest of meals through their artisan oils and balsamics.
Infusing a blend of social advertising (Meta) and paid search (Google), we set out to deliver a cross channel strategy that would increase revenue and aid new customer acquisition.
During the first month of launching a lead generation campaign, our activity drove an additional 3K+ users to their website, achieving 346 new sign ups to their email database and increasing overall traffic by 62% compared to the previous period.
A decision to switch the campaign to a conversion based approach saw our team scaling meta activity to serve 200K+ impressions and drive 3.7K+ users to the site. As well as a growth in orders and revenue through Google Ads, we achieved a ROAS 14% above target.
