PRECISION BRANDING MAKES AN IMPACT

Marketers today are challenged to balance top-of-funnel brand awareness with lower-funnel response. At Mediassociates, our Precision Branding approach to media planning and buying uses data innovation to blur those distinctions — and improve performance.

How? We go beyond basic media thinking to find first- and third-party data signals that pinpoint the most receptive audiences for your advertising message. We then match that data to high-impact media buys, from TV, OTT and online video to digital, mobile, search and social. And our robust, integrated measurement platform ensures advertising accountability.

So whether you’re a DTC marketer looking to move up into branding or a brand CMO trying to improve ROI, we can help.