by Robert Williams on Jul 26, 1:15 PM
Soccer and gymnastics tend to be the most popular sporting events among consumers worldwide.
by Robert Williams on Jul 26, 9:42 AM
Sixty percent of Target shoppers said they look up products after seeing a video ad they're interested in.
by Robert Williams on Jul 24, 6:33 PM
Amazon, the target of an antitrust lawsuit in the United States, is considered a pioneer with its retail media network.
by Robert Williams on Jul 22, 10:15 AM
Human creativity helps to get the most out of AI ad evaluation models that are trained on ads produced or aired in the past.
by Robert Williams on Jul 20, 8:15 AM
More than half of U.S. adults this month said they plan to watch the Summer Olympics.
by Robert Williams on Jul 19, 6:39 PM
Middle-income parents plan to cut back the most as they struggle with finances and worry about economic conditions.
by Robert Williams on Jul 19, 9:59 AM
About two-thirds of social media shoppers said they plan to buy something for themselves during the back-to-school season.
by Robert Williams on Jul 17, 3:47 PM
Three quarters of buying advertising on connected television apps is automated, or handled programmatically through several kinds of deals.
by Robert Williams on Jul 16, 4:18 PM
Pharmaceutical companies may be leaving an important channel unattended when it comes to educating consumers.
by Robert Williams on Jul 15, 4:56 PM
Almost all American adults said they trust what they see and hear on local TV news, compared with less than half who trust social media.