STRATEGY
by Alice Clapp on Jul 29, 5:19 AM
Today's perfume enthusiasts aren't driven by smelling nice as much as they are by smelling distinct -- from each other, but also from themselves.
STRATEGY
by Kambrya Blake on Jul 19, 5:23 PM
Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of electioneering.
SOCIAL MEDIA
by Tim van der Wiel on Jul 19, 5:17 PM
Social media is a frontier for product development, not classic promotion. The key isn't leading consumers with a message; it's following them to understand what's working now.
BRAND MARKETING
by Tommy Henvey on Jul 19, 5:12 PM
When rebranding legacy brands, don't deny your brand's history -- and maximize the good.
DIVERSITY
by Crystal Ling on Jul 19, 5:08 PM
Cultural nuances are the secret sauce that adds depth to influencer content.
GEN Z
by Aaron Paquette on Jul 19, 5:03 PM
In some ways, being boysober is a rebranded way of staying celibate. What are the implications for brands?
HEALTH
by Amanda Williams on Jul 19, 12:00 PM
One way to connect with them: Consider the full spectrum of a woman's health journey and strive to address multiple aspects where possible.
B2B
by Tyler Jordan on Jul 18, 11:00 AM
For one: Reconsider your attribution technology.
MOMS
by Maria Bailey on Jul 17, 10:00 AM
It's going to get noisy as the presidential election heats up, which may require marketers to pause their holiday tactics in late October and early November.
DIRECT-TO-CONSUMER BRANDS
by Chris Novak on Jul 16, 11:00 AM
Their best defense, and offense, is a measurement strategy that connects marketing's contribution to business growth, not just immediate sales.