November 21, 2024
Los Angeles, CA

Automakers Emphasize Something For Everyone

 “Freedom of choice, is what you got.” — Devo

After several years of going “all in” for electric vehicles, some automakers are re-evaluating both their vehicle lineups and messaging. Hybrid vehicles have emerged as the flexible solution offering the best of both worlds — a greener alternative with increased range without the need to worry about charging. 

California still leads the country in terms of EV adoption so the Los Angeles Auto Show is the perfect place to examine what is shifting the consumer psyche.

At this conference we will consider:

  • What leads a consumer to make the leap away from a gas-powered vehicle and how can automakers support the shift?
  • How should automakers continue to accommodate consumers who are fully committed to only driving gas vehicles and what are some best practices for educating consumers on options?
  • What are the media channel implications for more diversified messaging?
  • As channels continue to fragment, what are new ways to engage consumers with more personalized appeals?

Previous Marketing: Automotive Attendees

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Agenda

Our Programming Committee is working on putting together the agenda with the latest topics.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

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Venue

Los Angeles Convention Center - Room 502 A
1201 South Figueroa Street
Los Angeles, California, 90015

If you are flying in, the closest airport is Los Angeles International Airport (LAX), located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to Los Angeles Convention Center. You can get an Uber/Lyft ride or rental car from the airport.

The Los Angeles Convention Center is the preeminent destination for meetings, conventions, trade shows, and exhibitions. Discover the allure of cosmopolitan L.A., where culture, history, and innovation fuse to provide you with an unparalleled experience. Located in proximity to endless dining, shopping, hotel, and entertainment options, the LACC is your event destination of choice.


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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

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For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

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For press inquiries, please contact Ken Fadner at ken@mediapost.com.

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For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.