Who needs a "metaverse" when digital screens and rich, imaginative interactions are possible in real life? As Digital Out of Home screens pop up everywhere you glance - even F1 racers and shopping carts, digital try-ons. and gamified billboards - the medium is a part of the landscape of everyday life. This is not media as we have known it. This is media evolving into lived outdoor experience.
At the Fall edition of MediaPost's Digital Out of Home Insider Summit, we explore DOOH as a way brands are not just getting attention but weaving into the mediascape and customers' IRL path to purchase. They can play lower in the funnel and become part of the last-mile decision-making process. They can surprise, delight, even shock passersby. They can gamify or enhance any moment, anywhere. How can DOOH not just catch glances and grab attention, but become experiential media?
We will explore:
- Planning DOOH as an Omnichannel Driver
- The Next Screens in DOOH Expansion
- Measurement and Evolving KPIs
- Leveraging Programmatic DOOH Advantages
- Performance DOOH in Last Mile Media
- AI and OOH Personalization
MediaPost's DOOH Insider Summit explores the bleeding edge of a post-media world - where DOOH puts the metaverse right outside your door.
Join the conversation #MediaPostInsiderSummits
Conference Content Programmers
Steve Smith, VP, Editorial Director, Events, MediaPost
Barbie Romero, Director, Event Programming, MediaPost
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
VIP Program:
Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:
* Control the DOOH strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com