Kenvue is home to some of the biggest brands in OTC healthcare, including Tylenol, Aveeno Baby, Neutrogena and Listerine. While the brand awareness is there, many consumers still rely on their HCP for that initial recommendation for OTC medications. We’re sitting down with Kenvue’s Kay Okonmah-Sanders to discuss how she’s using digital tools and data analysis to transform HCP engagement across their brand portfolio – including how to reach them when they're in a relaxed setting instead of a clinical one.

If “patient-centric” is the new industry buzzword, then we have to fully grasp the complete patient experience. How involved do they want to be in their own healthcare decisions? What steps are they going through to get the help they need? How are they engaging with their healthcare provider? Join our panel of experts to hear their insights and strategies for getting to the core of what patients are truly experiencing.

Listening to your customer is the most important rule in marketing, so we’re bringing the customer to you. Join us for a fireside chat with Shehzad Muhamed, Emergency Medicine Physician at Northeast Georgia Health System, to hear how he likes to engage with the industry, where he seeks new information, and how he interacts with patients to drive patient-centricity across the entire journey.

Omnichannel isn’t enough anymore. Not only are you keeping messages consistent across every marketing channel, but how do you marry HCP and DTC strategies to activate a unified campaign, rather than two separate efforts? Consumers are more involved in their healthcare, and physicians are active on social media as much as they are medical journals. Our panel of top pharma marketers will discuss navigating the overlap between DTC and HCP audiences and how their marketing has shifted because of it.

Stuck in a sea of sameness, Allegra needed a way to differentiate itself in the allergy category by offering brand utility and consumer value. Enter Allegra Airways, a first-of-its-kind navigation tool to help allergy sufferers find real-time routes with less pollen, less pollution, and better air quality. Jordana Barish, US Allegra Brand Head, will share how Sanofi leveraged hyperlocal data and cutting-edge digital tools so their consumers can breathe easy, wherever they go.

Getting the right content in front of the right person at the right place and time is healthcare marketing’s core challenge. But as media landscapes and patient journeys fragment across digital channels, filling the content pools and devising a smart distribution strategy gets very complex very fast. We’ll dive into how to strategically and organizationally think about the core marketing asset as part of the omnichannel customer experience.

Have you noticed the increasing popularity of custom musical elements in pharmaceutical advertising? Do you have a love/hate relationship with jingles? Neurocrine Biosciences’ associate brand director, Emily Simasek, will break down why audio branding has risen in popularity, why it’s effective (when done right) and her brand’s journey to create instant recognition while strengthening business results with one small sound.

Female-first telehealth company Wisp offers sexual and reproductive care, including medical abortion and other family planning resources. Faced with frequent censorship in a heated climate with echo chambers on both sides, Wisp knew a creative approach would be necessary to cut through the noise. By working with a leading agency, leveraging select digital media channels, and joining forces with nonprofits and other like-minded companies, Wisp was able to increase brand awareness, donate to women seeking abortion care, and create an award-winning campaign around the power of choice.

Technology advances at an exponential rate, but organizational change management moves at a glacial place. How do we influence management to invest in martech? And when we do, how do we know what technology to implement? Otto Angulo, Senior Director of Digital Consumer Engagement at AtlantiCare, shares his framework for digital transformation and how they’re working toward Patient 360 for a personalized experience across all touchpoints.

Sumitomo Pharma America recently brought its AI in-house. Sorba Brima, Director, IT – Business Enablement, will discuss the perceived merits and pitfalls of "AI" technology in an environment heavily regulated for privacy. He will also speak about their evolving conclusions about its use as a tool.

Healthcare advertising has been infamously banal; limited to traditional channels, laden with regulatory verbiage, and clogged with silver-haired seniors taking power walks in slo-mo. Let’s break the spell of bad creative with a digitally expanded media mix. We end the summit on an inspirational note, sharing some of the best advertising our editors have seen in the category.