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Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship between attention and performance. Read more here.
The U.S. presidential election year is well underway, with media coverage ramping up across the country. Is your brand avoiding misinformation and risky content? Read more here.
Delivering your ads to the right places and driving impact to the right audience has never been easy — until now. Starting today, IAS and Microsoft are joining forces to provide new levels of transparency into ad performance across the Microsoft Advertising Network including Audience ads and Microsoft Invest.
Activate more effective digital ad campaigns
Brand & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co innovate new ad tech solutions, and set the global standard for media quality.
A global leader in media measurement and optimization
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.
WE ENABLE YOUR SUCCESS
We're your trusted resource
Quality ads deserve Quality Impressions™
Measure the quality of your campaigns to optimize performance on every screen and every device.
Innovative partnerships to drive your success
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
EXPERT INDUSTRY INSIGHTS
Get the insights you need to decode industry trends, capture consumer attention, and drive better results with the IAS Insider.
Digital media never stands still. Staying ahead of the curve is crucial for marketers. As new forms of media emerge, they bring both challenges and opportunities. So where should you start? Read more here.
From groundbreaking keynotes to thought-provoking panels, this year’s Cannes Lions Festival served as a testament to the innovation and creativity that define our industry. Read the recap of our top Cannes highlights from this year.
Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.