Gunderson Direct is now Gundir

Supercharge your leads funnel with our direct mail expertise

Discover how Gundir’s (formally Gunderson Direct) blend of address-based targeting, deep analytics and scalable solutions revolutionizes lead generation in direct mail marketing.

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Why choose Gundir?

Optimizing the mail channel for over 20 years

We are experts at optimizing physical, address-based data to test, validate and roll out direct mail programs that meet—or exceed—your customer acquisition goals.

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Goals

First, we determine the KPIs and metrics so our shared definition of “success” is crystal clear.

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Strategy

Next, we analyze your audience and response levers to establish a test plan designed to reveal actionable insights.

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Targeting

We’ll dig deep into an ever-changing data environment to uncover the lists and list segments with the most promise.

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Creative

Our team will produce compelling, engaging and on-brand creative mail that drives your audience to act.

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Execution

Our expert vendor management team ensures that your projects are completed on time and on budget.

DIRECT MAIL SERVICES

One team.
One turnkey solution.

Gundir’s thought leadership has led to a proprietary test, learn, validate and rollout strategy so you can scale your direct mail program faster and with confidence.

Rigorous project management

Our expertise runs deep and broad. Count on our team to manage your campaign from the test plan conception to direct mail delivery—on time and in budget.

Creative thought leadership

It takes more than a flair for creativity to design compelling direct mail packages. Behind our work is deep experience in what drives response combined with insights into your unique audience and brand.

Responsive address-based data

Direct marketing success relies on data. The best creative sent to the wrong audience is a surefire dud. We are experts in using your internal data sets plus external physical address-based data, so you’re always mailing to the most responsive audience.

Production and mailing

We use vetted production partners and advanced technologies to lock down the lowest postage rates and make sure your project mails without a hitch.

Insightful analytics

Upfront analysis for pinpoint targeting plus detailed post-campaign reporting benchmarked to your KPIs for improved ROI and performance.

What clients say

Happy customers, successful campaigns, honest reviews

We are killing it on Clutch! Check out our reviews.

Nothing here is at all what we’ve seen presented to us conceptually [before]. And that feels innovative to me, that feels breakthrough to me. It’s very exciting to see this whole body of work together.

During our first predevelopment meeting with stakeholders present, I breathed a sigh of relief because they did what they promised. That made me feel confident about the product even before results.

They’re very hands-on, responsive, and collaborative. I consider them a part of our own team—they’re always willing to help us in any capacity.

Every time we went through a test, the Gundir piece was always the winner. The ‘Gundir Package’ was the one to beat. We tested lots of other mailing options, but none were as good as Gundir.

They helped grow our marketing spend from about $50,000 a month to millions a month, which shows how they’ve been able to drive growth.

CASE STUDIES

Succeeding our clients’ expectations

We’ve been around the block. Every challenge we face inspires a unique solution. See how we’ve helped others. And how we can help you.

Real estate

Redfin Premier case study

Membership

AAA case study

B2B

Avalara case study

Healthcare

BetterHelp case study

Fintech

Figure case study

Education

IXL Learning case study

Finserve

OneMain Financial case study

B2B and SaaS

ZipRecruiter case study

Finserve & Fintech

Personal Capital case study
Awards

It’s nice to be recognized

We’re patting ourselves on the back for our work that turns heads. Check out who thinks we’re the best.

SIA 2024 Summit Marketing Effectiveness Awards

Clutch Top B2B Companies – Direct Marketing

No. 2783 on its annual Inc. 5000 list

San Francisco Business Times Fast 100

Great Place to Work® 3-years running

American Advertising Awards

Resources

Insights from the experts

Browse our extensive content library to learn about direct mail and Gundir’s unique culture.

How to track and measure the success of your direct mail campaigns

Data

How to track and measure the success of your direct mail campaigns

As a best practice, it is always a good idea for companies to measure the value of their marketing investments, and the savviest marketers…

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Drive response with winning direct mail formats

Creative

Drive response with winning direct mail formats

Your form factor is your campaign’s canvas. See what package types are proven…

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Enhancing direct mail efficiency through strategic suppression

Agency

Enhancing direct mail efficiency through strategic suppression

One of the basics of any prospect direct marketing program is to suppress the…

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